SEO Best Practices | Yext Hitchhikers Platform
What You’ll Learn
In this section, you will learn:
- Key components of the structure of your website
- Key components of the design & content
- Key technical components of your website
SEO Best Practices
When evaluating a business’s current SEO performance, we suggest conducting an ‘SEO Audit’ to determine to what extent the webpage is following SEO best practices from a structural, design/content, and technical perspective.
There are many factors that search engines will take into account when ranking content. Below we have included a list of best practices to consider; in the next unit we’ll isolate some of the most important elements and do a deeper dive.
- Consistent Citations and Backlinks
- Configurable URL Scheme
- Directory Pages
- Breadcrumb Links
- H1 Tag
- Title Tag
- Canonical tag
- Meta Description
- Structured Data (Schema.org)
- XML Sitemap
Design and Content
- Prioritize Above the Fold Content
- Responsive Design Framework
- WCAG 2.1 Level AA
- Alt Image Tags
- Content Delivery Network
- Automatic 301 Redirects
- HREFLANG Tagging (Multi-language support)
- Page Speed Optimization
- Image Compression
- Minify Resources
- Remove Render Blocking JS
- Optimize CSS Delivery
- Minimize HTTP Requests
Pages built by Yext’s Services team will incorporate each of the items on this checklist automatically as part of the Pages build process.
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Quiz Accuracy Streak: 0
Question 1 of 3
Which of the following is not an item on the SEO Checklist?
Question 2 of 3
True or False: Page Speed Optimization is NOT relevant to SEO
Question 3 of 3
Which of the following contribute to Page Speed Optimization? (Select all that apply)
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