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Industry Overview
Learn the fundamentals of Search, including the overall landscape and why a Knowledge Graph, Listings, Pages, Reviews and Answers are critical for every brand's success. We recommend this track to those looking to learn more about the search ecosystem and how it impacts the digital journey.
Core Competencies Gained
- Knowledge of the fundamentals of Search, including the overall landscape and why a Knowledge Graph, Listings, Pages, Reviews, and Answers are critical for every brand's success
- Skills to build a strategy on how to create and optimize your brand for search
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8 modules
4.5 hours
1400 points
Unit 1: Introduction to the Knowledge Graph
10 min, 20 points
Unit 2: Entities in your Knowledge Graph
5 min, 20 points
Unit 3: Why a Knowledge Graph is Foundational to your Brand
5 min, 20 points
Unit 4: How Yext Helps You Build a Knowledge Graph
5 min, 20 points
Module Assessment
5 min, 100 points
Unit 1: Key Terms and Introduction to How Search Engines Work
5 min, 20 points
Unit 2: SEO Best Practices and How Pages Improve Your SEO
5 min, 20 points
Unit 3: Elements of SEO and How Yext Helps
10 min, 20 points
Unit 4: Content Strategy and Design
5 min, 20 points
Module Assessment
5 min, 100 points
Unit 1: Introduction to Listings
5 min, 20 points
Unit 2: Introduction to Publishers
5 min, 20 points
Unit 3: Key Values of Controlling Your Listings
10 min, 20 points
Unit 4: Methods to Manage Listings
10 min, 20 points
Unit 5: Yext's Listings Solution
5 min, 20 points
Module Assessment
5 min, 100 points
8 modules
4.5 hours
1400 points