Industry Overview| Hitchhikers Platform

Learn the fundamentals of search, including the overall landscape and how the Knowledge Graph, Listings, Pages, Reviews and Search products are critical for every brand's success. We recommend this track to those looking to learn more about the search ecosystem and how it impacts the digital journey.

Core Competencies Gained

Knowledge of the fundamentals of AI-powered search
Skills to build a strategy on how to create and optimize your brand for search

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8 modules 3.5 hours 1400 points

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8 modules 3.5 hours 1400 points

Industry Overview| Hitchhikers Platform

Core Competencies Gained

Module 1: How AI-Powered Search Impacts the Customer Journey

Unit 1: AI-Powered Search is Disrupting Keyword Search

Unit 2: Components of Search

Unit 3: Yext's Impact on Search

Module Assessment

Module 2: The Importance of a Knowledge Graph

Unit 1: Introduction to the Knowledge Graph

Unit 2: Entities in your Knowledge Graph

Unit 3: Why a Knowledge Graph is Foundational to your Brand

Unit 4: How Yext Helps You Build a Knowledge Graph

Module Assessment

Module 3: Introduction to SEO

Unit 1: Key Terms and Introduction to How Search Engines Work

Unit 2: SEO Best Practices

Unit 3: Elements of SEO and How Yext Helps

Unit 4: Content Strategy and Design

Module Assessment

Module 4: Why Landing Pages are Important

Unit 1: Key Terms for Understanding SEO and Landing Pages

Unit 2: Key Trends in Search

Unit 3: Why are Landing Pages Important?

Unit 4: Introduction to Yext Pages

Module Assessment

Module 5: Why AI-Powered Search is Important

Unit 1: Introduction to AI-Powered Search

Unit 2: AI-Powered Search is Disrupting Keyword Search

Unit 3: Search Technologies

Unit 4: How Yext Helps You Optimize Your Enterprise Search

Module Assessment

Module 6: Why Listings are Important

Unit 1: Introduction to Listings

Unit 2: Introduction to Publishers

Unit 3: Key Values of Controlling Your Listings

Unit 4: Methods to Manage Listings

Unit 5: Yext's Listings Solution

Module Assessment

Module 7: Why Reviews are Important in Search

Unit 1: Introduction to Reviews

Unit 2: Introduction to Yext's Review Monitoring

Unit 3: Introduction to Review Response

Unit 4: Introduction to Review Generation

Module Assessment

Module 8: How to Measure Success in Search

Unit 1: Introduction to Search Analytics

Unit 2: Why Clicks Measure Success in Search

Unit 3: Introduction to Yext Analytics

Module Assessment

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