Hitchhikers

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Question 1 of 5

What is a listing?

An online summary that publicly displays information about a business, such as the address, hours, services, and amenities.

The Contact Us section of a business's website.

An official document that allows a company to do business in a certain region.

Question 2 of 5

What are publishers?

Companies that businesses can hire to manage their social media

Apps, websites, and other services that customers use to access listings

Third-party services that manage a business’s SEO strategy

Companies that print and distribute advertising material for businesses

Question 3 of 5

Why are long-tail publishers important to a listings strategy? (Select all that apply)

They often represent a specific industry or niche of users.

They are free to advertise on (other publishers charge money to display listings).

They are a part of maintaining consistent and accurate data about your business on a wide variety of sources.

Question 4 of 5

What are the main areas of the Yext platform that you will use to manage your listings? (Select all that apply)

Listings

Data

Content

Pages

Question 5 of 5

What is an entity?

An entity represents anything that you need to be able to create listings with publishers for, such as a restaurant or retail location.

Entity is the term for the group of listings that you manage on Yext.

An entity is a page of your business's website.

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