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Introduction | Yext Hitchhikers Platform
We are no longer implementing new Page Builder sites. This guide is for existing Page Builder clients to maintain their existing Page Builder sites.
We’ve launched a new Pages in-platform experience for marketers. To learn more, check out the guide here.
For current Pages customers interested in accessing these new capabilities in addition to the current experience, talk to your account team to learn more about how to rebuild your pages on this new experience.
Yext Page Builder allow you to design and publish pages for your entities. You have the ability to customize pages to change both the content and design to ensure it matches the look and feel of your website. These pages are intended to be added to your existing website, and should live under the same domain as the rest of the site to ensure a seamless experience for your customers. Once your page is ready, you can start to publish your pages so consumers can discover them online.
This guide will walk you through how to create a site with Yext Page Builder in just a few steps. Along the way, we’ll also link to deep-dive trainings on each topic if you want to keep learning.
The steps to building a Page Builder site are as follows:
- Strategy & Content: Determine the strategy and scope of your Pages site. What are the goals of the project? What pages should be built? What are the key conversion points on the page? What are the KPIs of the project? What content should be featured? Where is that content coming from?
- Build: Building your site includes multiple steps. First, create the site and the Page Builder template.
- Customize the template, including adding/editing modules and mapping fields to Knowledge Graph content or hardcoded values.
- Update the template styling to match your brand’s styling.
- Update page settings, like the meta title, meta description, and Schema.org markup.
- QA: Preview the pages and do full QA, making sure that the content renders as expected and you’ve filled out the content accurately in the Knowledge Graph.
- Launch & Integrate: Add a domain, activate your page template, publish the pages, and integrate them onto your own website.
- Ongoing Post-Launch Optimization: Once the pages are live, continuously monitor pages and page performance to make optimizations to ultimately drive more conversions. This could also include recommending additional entities to build pages for or adding more templates.