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Create intent-based pages based on data in Knowledge Graph.

Core Competencies Gained

Knowledge of the value of landing pages in search
Skills to build and optimize landing pages using the Page Builder in the Yext platform
Create custom landing pages powered by data in the Knowledge Graph

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15 modules 8.5 hours 2400 points

Unit 1: Key Terms for Understanding SEO and Landing Pages

5 min, 20 points

completed

Unit 2: Key Trends in Search

5 min, 20 points

completed

Unit 3: Why are Landing Pages Important?

5 min, 20 points

completed

Unit 4: Introduction to Yext Pages

10 min, 20 points

completed

Module Assessment

5 min, 100 points

completed

Unit 1: Key Terms and Introduction to How Search Engines Work

5 min, 20 points

completed

Unit 2: SEO Best Practices and How Pages Improve Your SEO

5 min, 20 points

completed

Unit 3: Elements of SEO and How Yext Helps

10 min, 20 points

completed

Unit 4: Content Strategy and Design

5 min, 20 points

completed

Module Assessment

5 min, 100 points

completed

Unit 1: Introduction to Yext Pages

5 min, 20 points

completed

Unit 2: Ways to Build Your Pages in Yext

5 min, 20 points

completed

Unit 3: Build Process for Pages

5 min, 20 points

completed

Module Assessment

5 min, 100 points

completed

Unit 1: Types of Pages

15 min, 20 points

completed

Unit 2: Page Builder Navigation

5 min, 20 points

completed

Module Assessment

10 min, 100 points

completed

Unit 1: Modules Intro

5 min, 20 points

completed

Unit 2: How to Manage Modules to Construct Pages

5 min, 20 points

completed

Unit 3: Module Parameters

5 min, 20 points

completed

Unit 4: Custom Modules

5 min, 20 points

completed

Module Assessment

10 min, 100 points

completed

Unit 1: Data Mapping Overview

10 min, 20 points

completed

Unit 2: Constant Value Data Mapping

5 min, 20 points

completed

Unit 3: Mapping to an Entity Field

5 min, 20 points

completed

Unit 4: Mapping to Another Entity

15 min, 20 points

completed

Module Assessment

30 min, 100 points

completed

Unit 1: What is HTML?

10 min, 20 points

completed

Unit 2: Inspecting Live HTML

10 min, 20 points

completed

Module Assessment

10 min, 100 points

completed

Unit 1: Overview of the HTML Module in Page Builder

10 min, 20 points

completed

Unit 2: Common Use Cases for HTML Module

15 min, 20 points

completed

Module Assessment

20 min, 100 points

completed

Unit 1: What is CSS?

10 min, 20 points

completed

Unit 2: Inspecting Live CSS

10 min, 20 points

completed

Unit 3: Variables, Common CSS Rules and Intro to SASS

10 min, 20 points

completed

Unit 4: CSS Units of Measurement - Absolute vs. Relative

10 min, 20 points

completed

Module Assessment

10 min, 100 points

completed

Unit 1: Overview of Pages Branding

5 min, 20 points

completed

Unit 2: Customize your Pages with Built-in Settings

5 min, 20 points

completed

Module Assessment

20 min, 100 points

completed

Unit 1: Overview of Schema

5 min, 20 points

completed

Unit 2: Adding Custom Schema.org Markup on your Page Builder Templates

15 min, 20 points

completed

Module Assessment

10 min, 100 points

completed

Unit 1: Connecting Pages to your Website

10 min, 20 points

completed

Unit 2: What is a Subdomain?

5 min, 20 points

completed

Unit 3: URL Structures

5 min, 20 points

completed

Unit 4: Adding a Domain

10 min, 20 points

completed

Module Assessment

10 min, 100 points

completed

Unit 1: QA Recommendations and Process

10 min, 20 points

completed

Unit 2: Page Statuses in Page Builder

5 min, 20 points

completed

Unit 3: Activate & Publish Page Builder Pages

5 min, 20 points

completed

Module Assessment

5 min, 100 points

completed

Unit 1: Key Analytics Metrics for Pages

5 min, 20 points

completed

Unit 2: Integrating with Common Third Party Analytics Providers

5 min, 20 points

completed

Module Assessment

5 min, 100 points

completed

Module Assessment

45 min, 200 points

completed

15 modules 8.5 hours 2400 points