Pages| Hitchhikers Platform

Create intent-based pages based on data in Knowledge Graph.

Core Competencies Gained

Knowledge of the value of landing pages in search
Skills to build and optimize landing pages using the Page Builder in the Yext platform
Create custom landing pages powered by data in the Knowledge Graph

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15 modules 8.5 hours 2400 points

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15 modules 8.5 hours 2400 points

Pages| Hitchhikers Platform

Core Competencies Gained

Module 1: Why Landing Pages are Important

Unit 1: Key Terms for Understanding SEO and Landing Pages

Unit 2: Key Trends in Search

Unit 3: Why are Landing Pages Important?

Unit 4: Introduction to Yext Pages

Module Assessment

Module 2: Introduction to SEO

Unit 1: Key Terms and Introduction to How Search Engines Work

Unit 2: SEO Best Practices and How Pages Improve Your SEO

Unit 3: Elements of SEO and How Yext Helps

Unit 4: Content Strategy and Design

Module Assessment

Module 3: Overview of Pages Infrastructure & Process

Unit 1: Introduction to Yext Pages

Unit 2: Ways to Build Your Pages in Yext

Unit 3: Build Process for Pages

Module Assessment

Module 4: Getting Started with Page Builder

Unit 1: Types of Pages

Unit 2: Page Builder Navigation

Module Assessment

Module 5: Page Builder Modules

Unit 1: Modules Intro

Unit 2: How to Manage Modules to Construct Pages

Unit 3: Module Parameters

Unit 4: Custom Modules

Module Assessment

Module 6: Customizing Module Parameters

Unit 1: Data Mapping Overview

Unit 2: Constant Value Data Mapping

Unit 3: Mapping to an Entity Field

Unit 4: Mapping to Another Entity

Module Assessment

Module 7: Introduction to HTML

Unit 1: What is HTML?

Unit 2: Inspecting Live HTML

Module Assessment

Module 8: Adding HTML Modules

Unit 1: Overview of the HTML Module in Page Builder

Unit 2: Common Use Cases for HTML Module

Module Assessment

Module 9: Introduction to CSS

Unit 1: What is CSS?

Unit 2: Inspecting Live CSS

Unit 3: Variables, Common CSS Rules and Intro to SASS

Unit 4: CSS Units of Measurement - Absolute vs. Relative

Module Assessment

Module 10: Customizing Page Branding

Unit 1: Overview of Pages Branding

Unit 2: Customize your Pages with Built-in Settings

Module Assessment

Module 11: Customizing Schema.org Markup

Unit 1: Overview of Schema

Unit 2: Adding Custom Schema.org Markup on your Page Builder Templates

Module Assessment

Module 12: Domains & URL Structure

Unit 1: Connecting Pages to your Website

Unit 2: What is a Subdomain?

Unit 3: URL Structures

Unit 4: Adding a Domain

Module Assessment

Module 13: QA & Publish Your Pages

Unit 1: QA Recommendations and Process

Unit 2: Page Statuses in Page Builder

Unit 3: Activate & Publish Page Builder Pages

Module Assessment

Module 14: Pages Analytics

Unit 1: Key Analytics Metrics for Pages

Unit 2: Integrating with Common Third Party Analytics Providers

Module Assessment

Module 15: Page Builder Final Challenge

Module Assessment

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