How Yext Helps You Structure Content | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

• Where Yext Content fits within the Yext Platform
• High level capabilities of Yext Content
• How Yext Content powers facts about your brand everywhere

Structuring Content in Yext

In Yext Content, businesses can store all of the public facts about their brands in a database that understands the meaning of, and is able to relate, different objects. Because of its semantic structure, Content can understand your customers’ intent — what they are actually looking for in the real world — and can get them exactly what they need.

Customizing Yext Content

Content is the centralized hub for all the data that defines your stores, events, offices, physicians, branches, ATMs, agents, dealerships, restaurants, service centers, and more. Yext works with you to define the custom fields and entities that represent your data management strategy best so you can manage the facts about your brand on your own terms.

Yext Content provides you with the tools you need to build and map your data. This includes:

Built-in Entity Types: Yext has pre-built entity types for popular entities to get you up and running as quickly as possible.

Custom Entity Types: For all entities that are not pre-built, Yext provides the ability to create your own entities with any fields to fit your specifications.

Linked Entities: The ability to link entities to one another so that you are able to easily identify which entities are interrelated.

Entity Upload Tool: An upload tool that allows you to update and add entities to your account in bulk, as well as map them to pre-existing fields.

Powering Your Brand with Yext Content

With your own Content instance, you’ll have the structured data backend you need to power your brand across all the new services of today and tomorrow. In particular,

• It helps you bring all the facts about your brand together, from your locations and people to your events, products, and company, into one central repository.
• Then, it powers those facts on your website, your site search, and your other direct marketing channels.
• It puts you in control of your brand across all those new consumer services, which includes managing your reputation.
• And finally, it helps you ensure the new chat and voice interfaces of the future, like Google Assistant and Amazon Alexa, give customers the right answers to their questions.

So let’s say you’re a restaurant, and you change an item on your menu. You’d just change it in Yext Content, and boom: that information is updated across your sites and services and synced with search, voice assistants, and chatbots.