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Industry Overview & Product Basics
This track allows you to combine the Industry Overview, which includes the fundamentals of Search and why each component is so critical for every brand's digital experience, with the basics of each of the Yext products. We recommend this track for those that aren't ready to be Admins, Developers or Architects, but are looking to become dangerous in all things Yext.
Core Competencies Gained
- Knowledge of the fundamentals of Search and why each component is so critical for every brand's digital experience, with the basics of each of the Yext products
- Skills to build a strategy on how to create and optimize your brand for search
- Create a foundation for your Knowledge Graph, learn how to navigate Page Builder, and learn the overview of Answers infrastructure and processes
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15 modules
9.5 hours
2500 points
Unit 1: Introduction to the Knowledge Graph
10 min, 20 points
Unit 2: Entities in your Knowledge Graph
5 min, 20 points
Unit 3: Why a Knowledge Graph is Foundational to your Brand
5 min, 20 points
Unit 4: How Yext Helps You Build a Knowledge Graph
5 min, 20 points
Module Assessment
5 min, 100 points
Unit 1: Entities vs. Fields
5 min, 20 points
Unit 2: Linking Entities Together
10 min, 20 points
Unit 3: Data Model Example - Healthcare
5 min, 20 points
Unit 4: Data Model Example - Financial Services
5 min, 20 points
Unit 5: Data Model Example - Food Services
5 min, 20 points
Module Assessment
20 min, 100 points
Unit 1: Key Terms and Introduction to How Search Engines Work
5 min, 20 points
Unit 2: SEO Best Practices and How Pages Improve Your SEO
5 min, 20 points
Unit 3: Elements of SEO and How Yext Helps
10 min, 20 points
Unit 4: Content Strategy and Design
5 min, 20 points
Module Assessment
5 min, 100 points
Unit 1: What is an Answers Experience
5 min, 20 points
Unit 2: Overview of Search Results
10 min, 20 points
Unit 3: Answers and the Knowledge Graph
10 min, 20 points
Unit 4: The Search Query Journey
10 min, 20 points
Unit 5: Search Quality
10 min, 20 points
Unit 6: Navigating Answers
5 min, 20 points
Unit 7: Answers Implementation Process
10 min, 20 points
Module Assessment
10 min, 100 points
Unit 1: Introduction to Listings
5 min, 20 points
Unit 2: Introduction to Publishers
5 min, 20 points
Unit 3: Key Values of Controlling Your Listings
10 min, 20 points
Unit 4: Methods to Manage Listings
10 min, 20 points
Unit 5: Yext's Listings Solution
5 min, 20 points
Module Assessment
5 min, 100 points
Unit 1: How Yext Helps You Optimize Review Monitoring
10 min, 20 points
Unit 2: Introduction to Yext's Review Monitoring
10 min, 20 points
Unit 3: Advanced Review Monitoring Functionality in the Yext Platform
10 min, 20 points
Unit 4: Review Monitoring Best Practices
10 min, 20 points
Module Assessment
5 min, 100 points
Practice Packs are available at the end of each track and can be used to review and solidify your learning. Each Practice Quiz consists of 4-6 questions from this track for you to review. Take one to maintain your quiz streaks! Having trouble passing? Click on the unit name next to the question to go back and review the material.
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15 modules
9.5 hours
2500 points
