Industry Overview & Product Basics | Yext Hitchhikers Platform

Yext

This track combines the Industry Overview modules with the basics of each of the Yext products. We recommend this track for those that aren't ready to be Admins, Developers or Architects, but are looking to become well-versed in all things Yext.

Core Competencies Gained

Knowledge of the fundamentals of Search and why each component is so critical for every brand's digital experience, with the basics of each of the Yext products
Skills to build a strategy on how to create and optimize your brand for search
Create a foundation in Knowledge Graph, learn how to navigate Page Builder, and learn the overview of Search infrastructure and processes

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13 modules 6 hours 2200 points

Practice Packs are available at the end of each track and can be used to review and solidify your learning. Each Practice Quiz consists of 4-6 questions from this track for you to review. Take one to maintain your quiz streaks! Having trouble passing? Click on the unit name next to the question to go back and review the material.

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13 modules 6 hours 2200 points

Industry Overview & Product Basics | Yext Hitchhikers Platform

Core Competencies Gained

Module 1: How AI-Powered Search Impacts the Customer Journey

Unit 1: AI-Powered Search is Disrupting Keyword Search

Unit 2: Components of Search

Unit 3: Yext's Impact on Search

Module Assessment

Module 2: How the Yext Knowledge Graph Powers Brand Experiences

Unit 1: What is a Knowledge Graph?

Unit 2: Introduction to the Yext Knowledge Graph

Module Assessment

Module 3: Introduction to Entities and Entity Types

Unit 1: Entities and Entity Types

Unit 2: Managing and Creating Entity Types

Module Assessment

Module 4: Data Modeling in Yext

Unit 1: Entities vs. Fields

Unit 2: Linking Entities Together

Unit 3: Data Model Example - Healthcare

Unit 4: Data Model Example - Financial Services

Unit 5: Data Model Example - Food Services

Module Assessment

Module 5: Ways to Update Data in Yext

Unit 1: Updating Data Overview

Unit 2: The Importance of Data Cleansing

Unit 3: Create a Data Update Strategy

Unit 4: Edit Data in Platform

Module Assessment

Module 6: Introduction to SEO

Unit 1: Key Terms and Introduction to How Search Engines Work

Unit 2: SEO Best Practices

Unit 3: Elements of SEO and How Yext Helps

Unit 4: Content Strategy and Design

Unit 5: Overview of Schema

Module Assessment

Module 7: Why Landing Pages are Important

Unit 1: Key Terms for Understanding SEO and Landing Pages

Unit 2: Key Trends in Search

Unit 3: Why are Landing Pages Important?

Unit 4: Introduction to Yext Pages

Module Assessment

Module 8: Why AI-Powered Search is Important

Unit 1: Introduction to AI-Powered Search

Unit 2: AI-Powered Search is Disrupting Keyword Search

Unit 3: Search Technologies

Unit 4: How Yext Helps You Optimize Your Enterprise Search

Module Assessment

Module 9: Intro to Search

Unit 1: What is a Search Experience

Unit 2: The Search Query Journey

Unit 3: Ways to Build Search

Unit 4: Navigate Yext Search

Module Assessment

Module 10: Introduction to Listings

Unit 1: What are Listings and Publishers?

Unit 2: Yext Listings and the Knowledge Graph

Module Assessment

Module 11: Why Reviews are Important in Search

Unit 1: Introduction to Reviews

Unit 2: Introduction to Yext's Review Monitoring

Unit 3: Introduction to Review Response

Unit 4: Introduction to Review Generation

Module Assessment

Module 12: Review Monitoring

Unit 1: How Yext Helps You Optimize Review Monitoring

Unit 2: Introduction to Yext's Review Monitoring

Unit 3: Advanced Review Monitoring

Unit 4: Review Monitoring Best Practices

Module Assessment

Module 13: How to Measure Success in Search

Unit 1: Introduction to Search Analytics

Unit 2: Why Clicks Measure Success in Search

Unit 3: Introduction to Yext Analytics

Module Assessment

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Soon you'll be your brand's hero! 🎓