Review Generation Best Practices | Yext Hitchhikers Platform
What You’ll Learn
In this section, you will learn:
- Who to send review invitations to
- When you should send review invitations
- What methods you can use to generate reviews
Review Generation Best Practices
Monitoring reviews that are already coming in is one thing, but when it comes to asking for additional reviews where do you start? Yext has compiled some key best practices to get started:
Who should you send review invitations to?
The first step in generation is figuring out who to ask. The answer is simple, invite everyone who you have collected an email or cell phone number from. The wider a net you can cast the better it will be for collecting a true average rating.
You can get creative with how you get those numbers by using tactics or databases like a CRM, a Google Doc, a Loyalty Program, a Promotional email, and more.
When should you send review invitations?
Many brands ask when they should be asking their customers for reviews. We recommend asking as soon as possible AFTER the experience is complete so that it is still fresh in their mind. This means that you should not be asking customers for reviews at a kiosk while they are still on the premises but you can send a review invitation shortly after they leave.
What are the methods to ask people for first-party reviews?
This is another area where you can get creative since there are many ways you can ask clients to leave a review. The main objective here is to keep this process as seamless as possible with your current experience. Some popular methods include:
- Mobile checkout
- URL on a receipt
- Push notification
Whichever you choose, it is key to provide your customers with an experience they are comfortable with and used to.