When we tag/encode the Google place profile URL, I know we see the clicks when people click website, but what about when they click Driving Directions? I don’t see where to do this in Yext or GMB so I’m assuming the same tracking applies to both links, but I don’t understand how. Can someone please explain?
Hi @Tanya_Meyers!
When you set up Conversion Tracking in your Yext account (and assuming your entities are live on our Listings product), you can set up the various click types you’d like to track against various publishers. In the example below, I’ve added “Driving Direction” as the click type and Listings Publisher = Google My Business as the medium. After configuring this conversion, all Get Directions clicks on my Yext-associated Google listings will flow into the Yext Conversion Tracking Dashboard / Analytics for tracking, reporting, and analysis.
Hope this helps!
Sam
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