General Qeestions regarding Search Analytics/ Search Term Clustering / KG Result Rate Optimization

Search
1

Hi Team I have a few questions regarding Search see below:

  • Under the “Analytics” > “Dashboards” section
    How can we do the calculation for Searches without results? Is it: “Searches” / “KG Search Results” = difference searches without results?
  • The “Clicks” and “Conversion” data within the dashboard include no data, but within “Conversion Tracking” the data are showing what could be the reason?
  • “Search Term Cluster” → what is the logic behind this? Is it possible to influence/edit these?
  • “Clicks” under Search Terms do not run in/do not show up, could that be a technical bug?
  • Optimization of the KG Result Rate for the client did enrichment of the entity “Promo” with information about a certain search term but the KF Result Rate was still 95% instead of 100%, what could be a reason for this?

Thank you for your feedback community!

2

Hi Giang,

Thanks for submitting. For the two dashboard questions, do you mind sending over the actual dashboard? It would make it easier for me to know which calculation you’re talking about (i.e. % vs raw count) and give you more context.

Search Term Clusters are a way of grouping together search terms that are similar in meaning to each other, using our pre-trained embedding model. So we take every unique search term in your experience, run our embedding model on them to group together the similar search terms, and display them in the table. This is a great way of identifying intents or popular topics by looking at the underlying meaning of a group of search terms. See this guide for more.

Could you send a screenshot of the issue you’re seeing with clicks? And how did you optimize the KG result rate for the promo entity? I’m not sure what I understand what you mean. Was it returning no results before, and now you added an entity as a result?

Best,
Chris

3

Hi Chris,

Thank you for getting back to me.
So regarding the issue with the clicks and the calculation I have already gotten feedback from our analytics team.

Regarding the search term clusters - you still did not answer my question, about if these are editable. Can we change the search terms within the cluster? What if there are search terms included that do not fit the overall search term cluster theme?

So if you can see for the search term “kündigung” the KG Result Rate is 88% - so what the client did, they have added the Promo Entity with more specific information regarding “kündigung” so the assumption would be that the KG Result Rate then will go up or not? What can they do to optimize their KG Result Rate in that case for the search term “kündigung”?

How can I add screenshots? it says here only embedded pics are allowed.

4

Hi Giang,

Sorry, I didn’t see the second half of your cluster question. These are currently not editable, so unfortunately if there are searches that do not fit the ‘theme’ of the cluster, you can’t change them. Product is currently exploring ways to make these editable so hopefully we’ll have some updates in the future regarding this functionality.

Regarding the “kündigung” KG result rate, this is a binary metric - the result was either returned (0), or it wasn’t (100). Aside from ensuring that:

  • The entity exists

  • The searchable fields are configured correctly so that the algorithm can discover it

Adding additional specific information to the entity profile won’t make the KG result rate go up.

Oftentimes, there will be an entity result for a particular query, but the KG result rate will be between 0-100% (like 88%) because of factors like people searching for “kündigung” in a vertical where the entity doesn’t exist so that particular search returned no result, or the entity being added after people had been searching that query and getting no results for a while.

Does this help clear things up?