The Search Tracker makes it easy to measure how your brand appears in search wherever and however your customers are searching. This summer, we’ve made it an even more powerful tool by including the alternate website (in addition to the website) of an entity as a part of our matching process when tracking how your entities rank in search.
Historically, Search Tracker would look for your location’s name and URL in the search results, based on the other fields for that location in the Knowledge Graph. Now, it will also look for Alternate URL when you have that field filled out in the Knowledge Graph.
This update will improve Search Tracker’s ability to track entities that may appear in search under multiple sites, particularly when these sites are on different domains.
You can still add additional alternate Names and Websites when you configure Search Tracker if there are additional names or misspellings you want to look out for.
To leverage this feature, you will need to enable the Summer 22: Improved Entity Detection in Search Tracker (early access) feature in your account.
For full details on how to set up Search Tracker, visit our Get Started with Search Tracker and Competitive Intelligence guide.