Share of Intelligent Search | Field Attribution

Analytics
1

Hi,

I wanted to better understand where the various metrics showcased in the “Share of Intelligent Search” report were pulling from in the platform. More specifically, when breaking down a brand’s Share of Intelligent Search, the platform indicates a certain percentage of traffic attributed to “Location Pages” and another percentage of traffic attributed to the “Corporate Website.”

My question is this: What fields in the Knowledge Graph are we using to identify the “Location Page” of a location entity vs. the “Corporate Website?” My initial assumption is that it would be mapped as illustrated in the following image, but I wanted to verify whether or not this is correct:

Screen Shot 2021-03-29 at 2.16.50 PM
Screen Shot 2021-03-29 at 2.16.50 PM2440×1372 189 KB

Thanks for the help!

  • Brad
2

@Bradley_Naumann Good question!

The breakdown of Share of Intelligent Search depends on how we were able to match data from the Knowledge Graph to a Search Result found from Search Tracker.

The matches below are in priority order

Location Page

If any of the following conditions are satisfied, the Search Result will be considered a Location Page in Search Tracker:

  1. Location Name (Exact or Substring) Match + Website URL (Exact) Match: Search Tracker matched the exact Name and Website URL of a Location Entity to a Yext Page (or First-Party Website) returned in the Search Results.
  2. Website URL (Exact) Match: Search Tracker matched the exact Website URL of a Location Entity to a Yext Page (or First-Party Website) returned in the Search Results.
  3. Pages URL (Exact) Match: Search Tracker matched the exact URL of Yext Location Page to a Yext Location Page returned in the Search Results
  4. Location Name (Substring) Match + Website URL (Substring) Match: Search Tracker matched the Name and Website URL of a Location Entity to the substring of a Title and Website URL of a First-Party website in the Search Results.
  5. Website URL (Substring) Match: Search Tracker matched the Website URL of a Location Entity to a substring of First-Party Website URL returned in the Search Results.

Corporate Website

If none of the Location Pages conditions are satisfied AND one of the conditions below is satisfied, this match will be considered a Corporate Website:

  1. Location Name (Substring) Match + Domain URL (Substring) Match: Search Tracker matched the Name and Website URL Domain of a Location Entity to a substring of First-Party Website URL returned in the Search Results.
  2. Domain URL (Substring) Match: Search Tracker matched the Website URL Domain of a Location Entity to a substring of First-Party Website URL returned in the Search Results.

You can read more about how exact and sub-string matching works below,

Exact vs Substring Matching

Search Tracker uses both exact and substring matching when matching results from the Knowledge Graph to Search Results.

Exact matches will exclude any query parameters attached to a URL, e.g. ?promo_code=bob in this url bobsburgers.com/order?promo_code=bob , as well as any casing, e.g. BOBS BURGERS == bobs burgers

Substring matches will similarly exclude query parameters and casing but will also be considered a match if the Name or URL from the Knowledge Graph exists within the Title or URL of the Search Result e.g. bobsburgers.com == bobsburgers.com/order?promo_code=bob or bobs burgers == bobs burgers restaurant

Hope this answers your question!

Mike