Promotion Relevance - Don't surface for certain queries

How can we help improve the relevance of promotion banners by filtering the promo from being displayed by a certain keywords /phrases?

Example: Keyword/Phrase to trigger the promo = NFL redzone

Unwanted action is that this promo will appear for searches like
-NFL Redzone not working
-What is the channel for NFL Redzone

Hi Andrew,

One idea is to use query rules. For the criteria, target common search terms you’ve seen queried that you want to apply this to, e.g. search term contains “not working”. For the action, you’ll want to hide the NFL redzone promo. You can return no results if this is the only promo in the vertical or you can add a filter that doesn’t include this entity in it.