SEO Best Practices and How Pages Improve Your SEO| Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

• Key components of the structure of your website
• Key components of the design & content
• Key technical components of your website

SEO Best Practices

When evaluating a business’s current SEO performance, we suggest conducting an ‘SEO Audit’ to determine to what extent the webpage is following SEO best practices from a structural, design/content, and technical perspective.

There are many factors that search engines will take into account when ranking content. Below we have included a list of best practices to consider; in the next unit we’ll isolate some of the most important elements and do a deeper dive.

Structure

• Consistent Citations and Backlinks*
• Configurable URL Scheme
• Directory Pages
• Breadcrumb Links
• H1 Tag**
• Title Tag**
• Canonical tag**
• Meta Description**
• Structured Data (Schema.org)*
• XML Sitemap*

Design and Content

• Prioritize Above the Fold Content*
• Responsive Design Framework*
• WCAG 2.1 Level AA
• Alt Image Tags*
• Favicon**

Technical

• HTTPS
• Content Delivery Network*
• Automatic 301 Redirects
• HREFLANG Tagging (Multi-language support)
• Robots.txt*
• Page Speed Optimization*
  • Image Compression*
  • Minify Resources*
  • Remove Render Blocking JS*
  • Optimize CSS Delivery*
  • Minimize HTTP Requests*

*Automatically implemented by Yext’s Page Builder
**Requires setup through Yext’s Page Builder

Note: Pages built by Yext’s consulting team will incorporate each of the items on this checklist automatically as part of the Pages build process.