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Introduction to SEO
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Unit 1
Key Terms and Introduction to How Search Engines Work
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Unit 2
SEO Best Practices
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Unit 3
Elements of SEO and How Yext Helps
completed
Unit 4
Content Strategy and Design
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Module Assessment
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SEO Best Practices | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

  • Key components of the structure of your website
  • Key components of the design & content
  • Key technical components of your website

SEO Best Practices

When evaluating a business’s current SEO performance, we suggest conducting an ‘SEO Audit’ to determine to what extent the webpage is following SEO best practices from a structural, design/content, and technical perspective.

There are many factors that search engines will take into account when ranking content. Below we have included a list of best practices to consider; in the next unit we’ll isolate some of the most important elements and do a deeper dive.

Structure

  • Consistent Citations and Backlinks
  • Configurable URL Scheme
  • Directory Pages
  • Breadcrumb Links
  • H1 Tag
  • Title Tag
  • Canonical tag
  • Meta Description
  • Structured Data (Schema.org)
  • XML Sitemap

Design and Content

  • Prioritize Above the Fold Content
  • Responsive Design Framework
  • WCAG 2.1 Level AA
  • Alt Image Tags
  • Favicon

Technical

  • HTTPS
  • Content Delivery Network
  • Automatic 301 Redirects
  • HREFLANG Tagging (Multi-language support)
  • Robots.txt
  • Page Speed Optimization
    • Image Compression
    • Minify Resources
    • Remove Render Blocking JS
    • Optimize CSS Delivery
    • Minimize HTTP Requests
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Note
Pages built by Yext’s Services team will incorporate each of the items on this checklist automatically as part of the Pages build process.
unit Quiz
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    Error Success Question 1 of 3

    Which of the following is not an item on the SEO Checklist?

    Error Success Question 2 of 3

    True or False: Page Speed Optimization is NOT relevant to SEO

    Error Success Question 3 of 3

    Which of the following contribute to Page Speed Optimization? (Select all that apply)

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