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SEO Best Practices and How Pages Improve Your SEO| Hitchhikers Platform
What You’ll Learn
In this section, you will learn:
- Key components of the structure of your website
- Key components of the design & content
- Key technical components of your website
SEO Best Practices
When evaluating a business’s current SEO performance, we suggest conducting an ‘SEO Audit’ to determine to what extent the webpage is following SEO best practices from a structural, design/content, and technical perspective.
There are many factors that search engines will take into account when ranking content. Below we have included a list of best practices to consider; in the next unit we’ll isolate some of the most important elements and do a deeper dive.
Structure
- Consistent Citations and Backlinks*
- Configurable URL Scheme
- Directory Pages
- Breadcrumb Links
- H1 Tag**
- Title Tag**
- Canonical tag**
- Meta Description**
- Structured Data (Schema.org)*
- XML Sitemap*
Design and Content
- Prioritize Above the Fold Content*
- Responsive Design Framework*
- WCAG 2.1 Level AA
- Alt Image Tags*
- Favicon**
Technical
- HTTPS
- Content Delivery Network*
- Automatic 301 Redirects
- HREFLANG Tagging (Multi-language support)
- Robots.txt*
- Page Speed Optimization*
- Image Compression*
- Minify Resources*
- Remove Render Blocking JS*
- Optimize CSS Delivery*
- Minimize HTTP Requests*
*Automatically implemented by Yext’s Page Builder
**Requires setup through Yext’s Page Builder
Note: Pages built by Yext’s consulting team will incorporate each of the items on this checklist automatically as part of the Pages build process.