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Data Model Example - Financial Services

What You’ll Learn

In this section, you will learn:

  • Common entity types used in Financial Services data model
  • How data is modeled in example scenarios

Common Entity Types in Financial Services

There are a lot of types that are common in financial services accounts, this includes:

  • Location - this can be used for banks, insurance offices, wealth management firms, or other places where a customer interacts with a financial services professional.
  • Financial Professional - this should be used for any financial services professionals like insurance agents, financial advisors, or mortgage officers in order to be delivered to listings.
  • Events - this can be used for any events that a location, professional or brand would host
  • Jobs - this can be used for available or featured jobs at banks, offices, agencies or firms or at the brand’s corporate offices
  • FAQs - this can be used to store common customer or client questions to help cut down on support costs and improve customer experience
  • Financial Products (Custom) - many financial services companies will store their products in Yext. This could range from Credit Cards to Account Types to Loan Types or any other financial services product. We don’t have built-in types for things like Credit Cards or Mortgage Products. The built-in “Product” entity type is optimized for consumer goods – you can choose to use it, but we’d probably recommend just creating a custom entity type for these that are more specific to the use case.
  • Services (Custom) - many financial services companies will store services performed at Locations or by Professionals like Direct Deposit, IRA Management, Business Insurance or Notary Services, among others.
  • Local Services (Custom) - many financial services companies will want to create a custom type for Local Services that describe one of their services specific to a location or services area if they want to have a landing page for these services
  • Offers (Custom) - many financial services companies will use custom types to store offers like Credit Card offers

Example Scenario - Retail Banking

A retail banking firm wants to:

  • List Branches & ATMs
  • Build pages for Branches, Jobs and Credit Cards
  • Feature Branches, Jobs, Credit Cards, Offers, FAQs in Answers

We would model their account with:

Built-in:

  • Location (for Branches)
  • ATM
  • Job
  • FAQ

Custom

  • Credit Card
  • Offer

Here’s what their graph might look like: fins retail example graph


Example Scenario - Mortgage

A Mortgage company wants to:

  • List Branches & Mortgage Loan Officers (MLOs)
  • Build pages for MLOs and Jobs
  • Feature Branches, MLOs, Mortgage Products, Jobs and FAQs in Answers

We would model their account with:

Built-in:

  • Location (for Branches)
  • Financial Professional
  • Job
  • FAQ

Custom

  • Mortgage Product

Here’s what their graph might look like: fins mortgage example graph


Example Scenario - Wealth

A Wealth Management company wants to:

  • Build Pages for Financial Advisors and Articles
  • Feature Financial Advisors, Articles, Services and FAQs in Answers
  • No interest in managing Listings at this time

We have 2 options for how to model their account since they don’t want any Listings at this time:

Option 1: Use Locations for Financial Advisors The benefit of using location type for Financial Advisors is that if they ever want to add Listings later it is very easy.

Built-in:

  • Financial Professional
  • Job
  • FAQ

Custom

  • Service
  • Article

Here’s what their graph might look like: fins wealth example graph - option 1

Option 2: Use a Custom Type for Financial Advisors The benefit of using a custom type is that we can control the name and all of the fields on the type to make the Yext UI easier to manage. We have the flexibility to choose this because the Financial Advisors are not going to Listings at this time.

Built-in:

  • Job
  • FAQ

Custom

  • Financial Advisor
  • Service
  • Article

Here’s what their graph might look like: fins wealth example graph - option 2

Either option works great for the scenario – it’s the Yext Admin’s choice!

unit Quiz
+20 points
    Error Success Question 1 of 2

    Which of the following can the Location entity type be used for? (Select all that apply)

    Error Success Question 2 of 2

    If a bank wanted to use an entity for credit cards, what would we recommend they do?

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