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How to Create a Sentiment Analysis Collection

What You’ll Learn

In this section, you will learn:

  • Steps to create a Sentiment Analysis Collection
  • Popular use cases for collections

How to Create a Sentiment Analysis Collection

Collections are a powerful tool to help organize and analyze groups of reviews. You can create a Collection to see the sentiment analysis for a group of related keywords. For example, a restaurant can create a Collection for “food” and include keywords such as: dinner, burger, and fries. You can then see the total number of keyword mentions, average star rating, and overall sentiment score for the collection.

To create a custom collection:

  1. Click on the create a collection link in the Sentiment sub-tab. (If you have already created a Collection you should click the Create Collection button in the upper-right corner.) Create collection button
  2. Enter a Collection Name.
  3. Click + Add Keyword and select keywords from the list that appears or search for keywords you are interested in. Collection setup
  4. Once you’ve finished adding all of your keywords, click Save.
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Tip
To start creating a collection that includes a specific keyword, you can also click on the pencil icon to the right of that keyword.

Your business’ collections will vary greatly depending on your industry, business goals, products/services offered, and more. We recommend testing out a few based on what you are trying to monitor, and fine tune from there. Finding keywords or collections that are actionable is critical to optimization.

There are two main use cases for collections:

  1. Aggregate thematically similar keywords (how am I doing across all breakfast items?)
  2. View keywords against each other (which of my breakfast items is performing the best?)

Below are a few examples of common types of Collections:

Common collection use cases

unit Quiz
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    Error Success Question 1 of 3

    True or False: Collections are a tool to analyze the sentiment for groups of keywords.

    Error Success Question 2 of 3

    Which of the following is not a popular use case of collections?

    Error Success Question 3 of 3

    Which collections might the restaurant Turtlehead Tacos have? (Select all that apply)

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