When a listing has Call History enabled, Google adds forwarding numbers behind the click-to-call CTAs on the Knowledge Card allowing attribution, call duration tracking, and organic lead generation. Users can then view Google Calls analytics in Google Business Profile to see how many calls were answered.
From within the Yext platform, users can enable or disable call history for locations on Google to start, or stop, tracking this data. If Call History is toggled on, a business can additionally see a breakdown of the answered vs. missed calls in Google Business Profile.
In order to take advantage of this feature, you must turn on the Summer ‘22 Release: Google Call History (early access) feature in Account Settings.
Thank you for your response! So in a situation where someone hangs up after 2 rings it would count as a missed call even if the client didn’t have time to pick up? I am asking since a client is asking me about this specific situation.
I can see the thread above around number of rings etc. but do we have any more detail form Google around how they define what a missed call is? I have had a couple of clients ask for more specific information.
The Summer ‘22 Release: Google Call History (early access) feature only allows Yext users to enable/disable call history in GBP with our toggle. We’re currently working on pulling this call history data into Yext, which will be announced in an upcoming monthly release - stay tuned!