Facebook Permissions | Yext Hitchhikers Platform

Overview

When linking a Facebook account to Yext, certain permissions must be granted in order for Yext to sync listing data, and pull reviews and analytics into the platform.

Below are the different types of permissions Yext uses with linked Facebook accounts, as well as details on how they are used.

Listings, Reviews, Social, and Analytics

Facebook Permission Description Use in Yext
manage_pages Manage Facebook Pages Allows Yext to sync entity data to Facebook Location Pages and display reviews from Facebook.
read_insights View Facebook Page and App Insights Allows Yext to retrieve Facebook metrics for Analytics insights
pages_manage_cta Manage calls-to-action on Facebook Pages Allows Yext to sync the Call-to-Action button
publish_actions Post to Facebook as a user Enables social posting by users in Yext
publish_pages Post to Facebook as a managed Facebook Page (e.g., a store page) Allows Yext to post on Pages and enables Review Response

For full details and descriptions of the permissions available from Facebook, see the Permissions Reference from Meta.