Google Integration Overview | Yext Hitchhikers Platform

This article provides an overview of the integration between Yext and Google Business Profile, as well as the fields that can be published from Yext Content to Google.

Integration Overview

Yext has a direct integration with Google Business Profile (GBP); a tool available for businesses to manage their information on Google’s services. When you link your Google Business Profile account with Yext, Yext syncs with your Google Business Profile account to manage and update Google Business Profile listings with the information from Yext Content. Once a Google Business Profile listing is verified, Google will then push the information from the Google Business Profile listing to their other services such as Google Search, and Maps. For more information on verification, see How to Verify your Google Business Profile Listing .

Configurable Fields that Sync to Google Business Profile

Below is a list of fields in Yext Content that you can choose whether or not you’d like to sync from Yext to Google Business Profile, as well as how this content appears on listings if you choose to send the content to Google. For more information on how to configure what gets sent to Google Business Profile, see Manage Publisher Configurations .

• Note: Additional fields will sync from Yext to Google. The list below only outlines fields that you can choose whether or not you’d like them sent to Google. You can find all fields that sync to Google Business Profile here .

Description

You can sync description or a custom, Google-specific description to Google. In the example below, you can see where a Google-specific description syncs from Yext to Google.

Photo Gallery

Syncing photos from Yext to Google Business Profile will append them to existing photos on your GBP listing. The photos appear in Google when you click See photos. You also have the option to overwrite the photos on your listing if you prefer.

Logo

Syncing the business logo from Yext to Google Business Profile will append the photo to existing photos in your GBP listing. The photo appears in Google under See photos, similar to the photo gallery.

Google Profile Photo

Syncing this field from Yext to Google Business Profile will override the existing logo photo in your Google Business Profile listing. This photo will appear first in the photo gallery on Google.

Google Cover Photo

Syncing this field from Yext to Google Business Profile will override the existing cover photo in your Google Business Profile listing.

Photo Menu Syncing

Add your menus to Yext by creating an Enhanced Content List and Yext will sync the menu photos to your Google listings. Syncing photos from Yext to Google Business Profile (GBP) will append them to existing photos on your GBP listing in the photo gallery. Photos appear in Google when you click See photos.

How does photo syncing work via the integration? Once there is a photo on a menu item in Yext, it will be added to the photo gallery of the Google Business Profile listing and then included as a photo on the menu item.

Limitations

• Menu photos are limited to the mobile experience and will appear in a carousel section to the right of your business data.
• Existing menu photos on the listing will be replaced by the photos in the Menu Enhanced Content List.
• This feature respects your photo gallery content sync policy settings for the location. If you disable photo syncing for the location photo gallery, it will also disable photo syncing for the menu photos. For more information, see Manage Publisher Configurations .
• We will send the first 80 photos that are on a menu. If one of the photos fails to be uploaded to the Google Business Profile listing because it does not meet Google’s requirements, we will only show the 79 that were valid. Requests with 81 or more photos will be truncated to the first 80 photos.
• Duplicate photos will be removed automatically.

Recommended Photo Guidlines

• Format: JPG or PNG.
• Size: Between 10 KB and 5 MB.
• Recommended resolution: 720 px tall, 720 px wide.
• Minimum resolution: 250 px tall, 250 px wide.
• Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.