Conversion Tracking| Hitchhikers Platform


Clicks

Description: The number of times consumers clicked on your online properties.

Request ID & Response ID: CLICKS

Data Type: Integer

Example Response Value: 13040

Example Response: {"day": "2022-01-10", "CLICKS": 13040}

Compatible Dimensions:

  • ANSWERS_VERSION_LABEL
  • CLICK_TYPE
  • WEEKS
  • ACCOUNT_IDS
  • FOLDER_NAMES
  • MONTHS_RETAIL
  • SEARCH_QUERY


Conversion Rate

Description: Conversions divided by clicks.

Request ID & Response ID: CONVERSION_RATE

Data Type: Float

Example Response Value: 0.01

Example Response: {"CONVERSION_RATE": 0.01, "day": "2022-01-10"}

Compatible Dimensions:

  • ANSWERS_VERSION_LABEL
  • CLICK_TYPE
  • WEEKS
  • ACCOUNT_IDS
  • FOLDER_NAMES
  • MONTHS_RETAIL
  • SEARCH_QUERY


Conversion Searches

Description: The number of Answers Searches with a Click.

Request ID & Response ID: CONVERSION_SEARCHES

Data Type: Integer

Example Response Value: 466

Example Response: {"CONVERSION_SEARCHES": 466, "day": "2022-01-12"}

Compatible Dimensions:

  • ANSWERS_VERSION_LABEL
  • CLICK_TYPE
  • WEEKS
  • ACCOUNT_IDS
  • FOLDER_NAMES
  • MONTHS_RETAIL
  • SEARCH_QUERY


Conversion Sessions

Description: The number of Answers Sessions with a Click.

Request ID & Response ID: SESSIONS

Data Type: Integer

Example Response Value: 373

Example Response: {"SESSIONS": 373, "day": "2022-01-12"}

Compatible Dimensions:

  • ANSWERS_VERSION_LABEL
  • CLICK_TYPE
  • WEEKS
  • ACCOUNT_IDS
  • FOLDER_NAMES
  • MONTHS_RETAIL
  • SEARCH_QUERY


Conversion Value

Description: The monetary impact of your conversions.

Request ID & Response ID: CONVERSION_VALUE

Data Type: Float

Example Response Value: 4

Example Response: {"CONVERSION_VALUE": 4.0, "day": "2022-01-10"}

Compatible Dimensions:

  • ANSWERS_VERSION_LABEL
  • CLICK_TYPE
  • WEEKS
  • ACCOUNT_IDS
  • FOLDER_NAMES
  • MONTHS_RETAIL
  • SEARCH_QUERY


Conversions

Description: The number of conversions based on the methodology you selected.

Request ID & Response ID: CONVERSIONS

Data Type: Float

Example Response Value: 152

Example Response: {"day": "2022-01-10", "CONVERSIONS": 152.0}

Compatible Dimensions:

  • ANSWERS_VERSION_LABEL
  • CLICK_TYPE
  • WEEKS
  • ACCOUNT_IDS
  • FOLDER_NAMES
  • MONTHS_RETAIL
  • SEARCH_QUERY


Value per Conversion

Description: Total conversion value divided by the number of conversions.

Request ID & Response ID: VALUE_PER_CONVERSION

Data Type: Float

Example Response Value: 0.03

Example Response: {"VALUE_PER_CONVERSION": 0.03, "day": "2022-01-10"}

Compatible Dimensions:

  • ANSWERS_VERSION_LABEL
  • CLICK_TYPE
  • WEEKS
  • ACCOUNT_IDS
  • FOLDER_NAMES
  • MONTHS_RETAIL
  • SEARCH_QUERY
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