Social Analytics (Beta) | Yext Hitchhikers Platform

These metrics and dimensions are available to users who have upgraded to Social. If you have not upgraded, review the Social Metrics for Listings doc.

Limitations

Some data limitations impact the listed Facebook and Instagram metrics. These limitations are outlined in the Facebook API Docs and Instagram API Docs .

Post Metrics - Social

Facebook Metrics

Facebook Post Click Rate

Description: The click rate of your Facebook post. Calculated by Total Post Clicks divided by Total Post Reach multiplied by 100.

Report Builder Tab: Social

Request ID: FB_POST_CLICK_RATE

Response ID: Facebook Post Click Rate

Data Type: Float (Percentage)

Example Response Value: 0.10

Example Response: {"DAYS": "2024-03-01", "Facebook Post Click Rate": 0.10}

Compatible Dimensions

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Total Clicks

Description: The number of times people clicked on anywhere in your post without generating a story.

Report Builder Tab: Social

Request ID: FB_POST_TOTAL_CLICKS

Response ID: Facebook Post Total Clicks

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_CLICKS": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • FB_POST_CLICK_TYPE
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Unique Clicks

Description: The number of people who clicked anywhere in your post without generating a story.

Report Builder Tab: Social

Request ID: FB_POST_UNIQUE_CLICKS

Response ID: Facebook Post Unique Clicks

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","FB_POST_UNIQUE_CLICKS": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • FB_POST_CLICK_TYPE
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Unique Negative Actions

Description: The number of people who took a negative action in your post (hide post, hide all, report as spam, unlike page, etc.).

Report Builder Tab: Social

Request ID: FB_POST_UNIQUE_NEGATIVE_ACTIONS

Response ID: Facebook Post Unique Negative Actions

Data Type: Integer

Example Response Value: 10

Example Response: {"DAYS": "2024-03-06","FB_POST_UNIQUE_NEGATIVE_ACTIONS": 10}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • FB_POST_UNIQUE_NEGATIVE_ACTION_TYPE
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Total Reactions

Description: Total post reactions of all types. Includes “like/care”, “love”, “wow”, “haha”, “sad”, “anger”. This number includes reactions to all shared versions of your post.

Report Builder Tab: Social

Request ID: FB_POST_TOTAL_REACTIONS

Response ID: Facebook Post Total Reactions

Data Type: Integer

Example Response Value: 100

Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_REACTIONS": 100}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • FB_POST_REACTION_TYPE
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Total Impressions

Description: The number of times your Facebook page’s post entered a person’s screen. Posts include statuses, photos, links, videos, and more.

Report Builder Tab: Social

Request ID: FB_POST_TOTAL_IMPRESSIONS

Response ID: Facebook Post Total Impressions

Data Type: Integer

Example Response Value: 100

Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_IMPRESSIONS": 100}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Total Reach

Description: The number of people who had your Facebook page’s post enter their screen. Posts include statuses, photos, links, videos, and more. This metric is approximated by Facebook.

Report Builder Tab: Social

Request ID: FB_POST_TOTAL_REACH

Response ID: Facebook Post Total Reach

Data Type: Integer

Example Response Value: 100

Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_REACH": 100}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Paid Impressions

Description: The number of times your Facebook page’s post entered a person’s screen through paid distribution such as an ad.

Report Builder Tab: Social

Request ID: FB_POST_PAID_IMPRESSIONS

Response ID: Facebook Post Paid Impressions

Data Type: Integer

Example Response Value: 50

Example Response: {"DAYS": "2024-03-06","FB_POST_PAID_IMPRESSIONS": 50}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Paid Reach

Description: The number of people who had your Facebook page’s post enter their screen through paid distribution such as an ad. This metric is approximated by Facebook.

Report Builder Tab: Social

Request ID: FB_POST_PAID_REACH

Response ID: Facebook Post Paid Reach

Data Type: Integer

Example Response Value: 25

Example Response: {"DAYS": "2024-03-06","FB_POST_PAID_REACH": 25}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Organic Impressions

Description: The number of times your Facebook page’s post was on screen through organic distribution.

Report Builder Tab: Social

Request ID: FB_POST_ORGANIC_IMPRESSIONS

Response ID: Facebook Post Organic Impressions

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","FB_POST_ORGANIC_IMPRESSIONS": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Organic Reach

Description: The number of people who had your Facebook page’s post enter their screen through unpaid distribution. This metric is approximated by Facebook.

Report Builder Tab: Social

Request ID: FB_POST_ORGANIC_REACH

Response ID: Facebook Post Organic Reach

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","FB_POST_ORGANIC_REACH": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Facebook Post Engaged Fans

Description: The number of people who have liked your Page and engaged with your post.

Report Builder Tab: Social

Request ID: FB_POST_ENGAGED_FANS

Response ID: Facebook Post Engaged Fans

Data Type: Integer

Example Response Value: 100

Example Response: {"DAYS": "2024-03-06","FB_POST_ENGAGED_FANS": 100}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Instagram Metrics

Instagram Post Engagement Rate

Description: The engagement rate of your Instagram post. Calculated by Total Interactions divided by Reach multiplied by 100.

Report Builder Tab: Social

Request ID: IG_POST_ENGAGEMENT_RATE

Response ID: Instagram Post Engagement Rate

Data Type: Percent

Example Response Value: 15%

Example Response: {"IG_POST_ENGAGEMENT_RATE": 15%, "day": "2024-03-01"}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Instagram Post Total Impressions

Description: The total number of times your Instagram post has been displayed to users.

Request ID: IG_POST_TOTAL_IMPRESSIONS

Response ID: Instagram Post Total Impressions

Data Type: Integer

Example Response Value: 100

Example Response: {"DAYS": "2024-03-06","IG_POST_TOTAL_IMPRESSIONS": 100}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Instagram Post Reach

Description: The total number of unique Instagram accounts that have seen your post.

Request ID: IG_POST_REACH

Response ID: Instagram Post Reach

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","IG_POST_REACH": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Instagram Post Total Interactions

Description: The total number of times your Instagram post has been interacted with. Includes likes, comments, saves, and shares.

Request ID: IG_POST_TOTAL_INTERACTIONS

Response ID: Instagram Post Total Interactions

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","IG_POST_TOTAL_INTERACTIONS": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Instagram Post Total Saves

Description: The total number of unique Instagram accounts that have saved your post.

Request ID: IG_POST_TOTAL_SAVES

Response ID: Instagram Post Total Saves

Data Type: Integer

Example Response Value: 50

Example Response: {"DAYS": "2024-03-06","IG_POST_TOTAL_SAVES": 50}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL


Apple Metrics

Apple Showcase Taps

Description: Number of taps on Showcase on your Apple location’s place card.

Report Builder Tab: Social

Request ID: APPLE_SHOWCASE_TAPS

Response ID: Apple Showcase Taps

Data Type: Integer

Example Response Value: 50

Example Response: {"DAYS": "2024-03-06","APPLE_SHOWCASE_TAPS": 50}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Yext-Specific Metrics

Total Post Impressions

Description: The total number of impressions for the same post across Facebook and Instagram.

Report Builder Tab: Social

Request ID: TOTAL_POST_IMPRESSIONS

Response ID: Total Post Impressions

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","TOTAL_POST_IMPRESSIONS": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL
  • SITES


Total Post Reach

Description: The total reach for the same post across Facebook and Instagram.

Report Builder Tab: Social

Request ID: TOTAL_POST_REACH

Response ID: Total Post Reach

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","TOTAL_POST_REACH": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_SOURCE
  • POST_TITLE
  • SOCIAL_POST_ID
  • SOCIAL_POST_LOCATION_ID
  • SOCIAL_POST_LOCATION_URL
  • SITES


Post Count (Social Entity Posts)

Description: Count of individual social posts on your business’s location pages. A social entity post is defined as one post shared to one page on one publisher.

Report Builder Tab: Social

Request ID: SOCIAL_POST_LOCATION_COUNT

Response ID: Post Count (Social Entity Posts)

Data Type: Integer

Example Response Value: 100

Example Response: {"DAYS": "2024-03-06","SOCIAL_POST_LOCATION_COUNT": 15}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • POST_COUNT
  • POST_TITLE
  • SOCIAL_POST_AUTHOR_EMAIL
  • SOCIAL_POST_LOCATION_URL
  • SITES




Post Dimensions - Social

Post Title

Description: The content of the Post Title field on the post create page, or the first 50 characters of your post content.

Report Builder Tab: Social

Request ID: POST_TITLE

Response ID: Post Title

Data Type: String

Example Response Value: New Product Post

Example Response: {"POST_TITLE": "New Product Post","FB_POST_TOTAL_CLICKS": 150}

Compatible Metrics:

  • FB_POST_CLICK_RATE
  • FB_POST_TOTAL_CLICKS
  • FB_POST_UNIQUE_CLICKS
  • FB_POST_UNIQUE_NEGATIVE_ACTIONS
  • FB_POST_TOTAL_REACTIONS
  • FB_POST_TOTAL_IMPRESSIONS
  • FB_POST_TOTAL_REACH
  • FB_POST_PAID_IMPRESSIONS
  • FB_POST_PAID_REACH
  • FB_POST_ORGANIC_IMPRESSIONS
  • FB_POST_ORGANIC_REACH
  • FB_POST_ENGAGED_FANS
  • IG_POST_ENGAGEMENT_RATE
  • IG_POST_TOTAL_IMPRESSIONS
  • IG_POST_REACH
  • IG_POST_TOTAL_INTERACTIONS
  • IG_POST_TOTAL_SAVES
  • TOTAL_POST_IMPRESSIONS
  • TOTAL_POST_REACH
  • SOCIAL_POST_LOCATION_COUNT


Facebook Post Reaction Type

Description: Facebook Post Total Reactions broken down by type. Types include “like/care”, “wow”, “haha”, “sad”, “anger”.

Report Builder Tab: Social

Request ID: FB_POST_REACTION_TYPE

Response ID: Facebook Post Reaction Type

Data Type: String

Example Response Value: Like / Care

Example Response: {"FB_POST_REACTION_TYPE": "Like / Care","FB_POST_TOTAL_REACTIONS": 150}

Compatible Metrics:

  • FB_POST_TOTAL_REACTIONS


Facebook Post Unique Negative Action Type

Description: Identify Facebook negative actions by their type. Options include hide, hide all posts, report as spam, unlike page.

Report Builder Tab: Social

Request ID: FB_POST_UNIQUE_NEGATIVE_ACTION_TYPE

Response ID: Facebook Post Unique Negative Action Type

Data Type: String

Example Response Value: Hide All Posts

Example Response: {"FB_POST_UNIQUE_NEGATIVE_ACTION_TYPE": "Hide All Posts","FB_POST_UNIQUE_NEGATIVE_ACTIONS": 150}

Compatible Metrics:

  • FB_POST_UNIQUE_NEGATIVE_ACTIONS


Facebook Post Click Type

Description: Identify Facebook clicks by their type. Options include link click, photo view, video view, or other.

Report Builder Tab: Social

Request ID: FB_POST_CLICK_TYPE

Response ID: Facebook Post Click Type

Data Type: String

Example Response Value: Photo View

Example Response: {"FB_POST_CLICK_TYPE": "Photo View","FB_POST_TOTAL_CLICKS": 150}

Compatible Metrics:

  • FB_POST_TOTAL_CLICKS
  • FB_POST_UNIQUE_CLICKS


Social Post Location URL

Description: The URL associated with the social entity post. A social entity post is defined as one post shared to one page on one publisher.

Report Builder Tab: Social

Request ID: SOCIAL_POST_LOCATION_URL

Response ID: Social Post Location URL

Data Type: String

Example Response Value: https://www.facebook.com/00000000000000_0000000000

Example Response: {"SOCIAL_POST_LOCATION_URL": "https://www.facebook.com/00000000000000_0000000000","FB_POST_TOTAL_CLICKS": 20}

Compatible Metrics:

  • FB_POST_CLICK_RATE
  • FB_POST_TOTAL_CLICKS
  • FB_POST_UNIQUE_CLICKS
  • FB_POST_UNIQUE_NEGATIVE_ACTIONS
  • FB_POST_TOTAL_REACTIONS
  • FB_POST_TOTAL_IMPRESSIONS
  • FB_POST_TOTAL_REACH
  • FB_POST_PAID_IMPRESSIONS
  • FB_POST_PAID_REACH
  • FB_POST_ORGANIC_IMPRESSIONS
  • FB_POST_ORGANIC_REACH
  • FB_POST_ENGAGED_FANS
  • IG_POST_ENGAGEMENT_RATE
  • IG_POST_TOTAL_IMPRESSIONS
  • IG_POST_REACH
  • IG_POST_TOTAL_INTERACTIONS
  • IG_POST_TOTAL_SAVES
  • TOTAL_POST_IMPRESSIONS
  • TOTAL_POST_REACH
  • SOCIAL_POST_LOCATION_COUNT


Post Source

Description: Where the post was published from. This can be either from the Yext UI or API (i.e., internal) or directly from the publisher (i.e. external).

Report Builder Tab: Social

Request ID: POST_SOURCE

Response ID: Post Source

Data Type: String

Example Response Value: Internal

Example Response: {"POST_SOURCE": "Internal","FB_POST_TOTAL_CLICKS": 100}

Compatible Metrics:

  • FB_POST_CLICK_RATE
  • FB_POST_TOTAL_CLICK




Page Metrics - Social

Facebook Metrics

Facebook Page Posts Engagement Rate

Description: The engagement rate of your Facebook Page’s posts. Calculated by total Page Post engagements / Page likes x 100.

Report Builder Tab: Social

Request ID: fb_page_posts_engagement_rate

Response ID: Facebook Page Posts Engagement Rate

Data Type: Float (Percentage)

Example Response Value: 0.45

Example Response: {"DAYS": "2024-03-06","fb_page_posts_engagement_rate": 0.45} Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Metrics

Instagram Page Total Posts

Description: The total number of posts on a user’s Instagram page.

Report Builder Tab: Social

Request ID: IG_PAGE_TOTAL_POSTS

Response ID: Instagram Page Total Posts

Data Type: Integer

Example Response Value: 150

Example Response: {"ENTITY_TYPE": "Location","IG_PAGE_TOTAL_POSTS": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS

Limitation: Cannot be dimensioned by Time - Filter must be set to All Time. This metric should be dimensioned by “All Entities” to get an accurate count of posts per profile.


Instagram Page Total Followers

Description: The total number of Instagram users following the user.

Report Builder Tab: Social

Request ID: IG_PAGE_TOTAL_FOLLOWERS

Response ID: Instagram Page Total Followers

Data Type: Integer

Example Response Value: 150

Example Response: {"ENTITY_TYPE": "Location"," IG_PAGE_TOTAL_FOLLOWERS": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS

Limitation: Cannot be dimensioned by Time - Filter must be set to All Time. This metric should be dimensioned by “All Entities” to get an accurate count of posts per profile.


Instagram Page New Followers Per Day

Description: The total number of new followers each day within the specified range. Returns a maximum of 30 days worth of data. Not available on users with fewer than 100 followers.

Report Builder Tab: Social

Request ID: ig_page_new_followers_per_day

Response ID: Instagram Page New Followers Per Day

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06"," ig_page_new_followers_per_day": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Following Count

Description: The total number of Instagram users the user follows.

Report Builder Tab: Social

Request ID: ig_page_total_following

Response ID: Instagram Page Following Count

Data Type: Integer

Example Response Value: 150

Example Response: {"ENTITY_TYPE": "Location"," ig_page_total_following": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS

Limitation: Cannot be dimensioned by Time - Filter must be set to All Time. This metric should be dimensioned by “All Entities” to get an accurate count of posts per profile.


Instagram Page Engaged Accounts

Description: The number of accounts that have interacted with the user’s content, including in ads. Includes actions such as likes, saves, comments, shares, or replies. This metric is estimated by Instagram.

Report Builder Tab: Social

Request ID: ig_page_total_accounts_engaged

Response ID: Instagram Page Engaged Accounts

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06"," ig_page_total_accounts_engaged": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Total Impressions

Description: The total number of times the user’s IG Media has been viewed. Includes ad activity generated through the API, Facebook ads interface, and the Promote feature. Does not include profile views.

Report Builder Tab: Social

Request ID: ig_page_total_impressions

Response ID: Instagram Page Total Impressions

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","ig_page_total_impressions": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Total Views

Description: The total number of users who have viewed the user’s profile within the specified period.

Report Builder Tab: Social

Request ID: ig_page_total_views

Response ID: Instagram Page Total Views

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","ig_page_total_views": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Total Reach

Description: The total number of unique users who have viewed at least one of the user’s IG media. Repeat views and views by the same user are only counted once.

Report Builder Tab: Social

Request ID: ig_page_total_reach

Response ID: Instagram Page Total Reach

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","ig_page_total_reach": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Total Interactions

Description: The total number of post interactions, story interactions, reels interactions, video interactions, and live video interactions, including any interactions on boosted content.

Report Builder Tab: Social

Request ID: ig_page_total_interactions

Response ID: Instagram Page Total Interactions

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","ig_page_total_interactions": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Total Likes

Description: The number of likes on the user’s posts, reels, and videos.

Report Builder Tab: Social

Request ID: ig_page_total_likes

Response ID: Instagram Page Total Likes

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","ig_page_total_likes": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Total Comments

Description: The number of comments on the user’s posts, reels, videos, and live videos. This metric is estimated by Instagram.

Report Builder Tab: Social

Request ID: ig_page_total_comments

Response ID: Instagram Page Total Comments

Data Type: Integer

*Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","ig_page_total_comments": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Total Saves

Description: The number of saves of the user’s posts, reels, and videos.

Report Builder Tab: Social

Request ID: ig_page_total_saves

Response ID: Instagram Page Total Saves

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","ig_page_total_saves": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Total Shares

Description: The number of shares of the user’s posts, stories, reels, videos, and live videos.

Report Builder Tab: Social

Request ID: ig_page_total_shares

Response ID: Instagram Page Total Shares

Data Type: Integer

Example Response Value: 150

Example Response: {“DAYS”: “2024-03-06”,“ig_page_total_shares”: 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Page Engagement Rate

Description: The engagement rate of your Instagram page. Calculated by Total Interactions / Follower Count x 100.

Report Builder Tab: Social

Request ID: ig_page_engagement_rate

Response ID: Instagram Page Engagement Rate

Data Type: Float (Percentage)

Example Response Value: 0.80

Example Response: {"DAYS": "2024-03-06","ig_page_engagement_rate ": 0.80}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Page Metrics - Listings

Facebook Metrics

Facebook Page Clicks

Description: The number of times people clicked on any of your content. Clicks include link click, photo view, video view, and other.

Report Builder Tab: Listings

Request ID: FB_PAGE_CONSUMPTIONS_UNIQUE

Response ID: Facebook Page Clicks

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","FB_PAGE_CONSUMPTIONS_UNIQUE": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • FB_PAGE_CONSUMPTION_TYPE


Facebook Page Reach

Description: The number of people who had any content from your Page or about your Page enter their screen. Includes posts, check-ins, ads, social information from people who interact with your Page and more. This metric is estimated by Facebook.

Report Builder Tab: Listings

Request ID: FB_PAGE_IMPRESSIONS_UNIQUE

Response ID: Facebook Page Reach

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","FB_PAGE_IMPRESSIONS_UNIQUE": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • FB_IMPRESSION_TYPE (Social tab)


Facebook Page Unique Negative Actions

Description: The number of people who took a negative action on your page. Action types include “hide story”, “hide all posts”, “report spam”, “unlike page”.

Report Builder Tab: Listings

Request ID: FB_PAGE_NEGATIVE_FEEDBACK_UNIQUE

Response ID: Facebook Page Unique Negative Actions

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","FB_PAGE_UNIQUE_NEGATIVE_ACTIONS": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • FB_PAGE_NEGATIVE_ACTION_TYPE


Facebook Page Fans by City

Description: The number of people who like your Page sorted by city.

Report Builder Tab: Listings

Request ID: FB_PAGE_FANS_CITY

Response ID: Facebook Page Fans by City

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","FB_PAGE_FANS_BY_CITY": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • FB_PAGE_LIKES_CITY


Facebook Page New Likes

Description: The number of new people who have liked your Page.

Report Builder Tab: Listings

Request ID: FB_PAGE_FAN_ADDS_UNIQUE

Response ID: Facebook Page New Likes

Data Type: Integer

Example Response Value: 150

Example Response: {"DAYS": "2024-03-06","FB_PAGE_FAN_ADDS_UNIQUE": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • FB_PAGE_LIKE_TYPE (Paid, Total, Unpaid)


Facebook Page Unlikes

Description: The number of unlikes of your Page.

Report Builder Tab: Listings

Request ID: FB_PAGE_FAN_REMOVES

Response ID: Facebook Page Unlikes

Data Type: Integer

Example Response Value: 20

Example Response: {"DAYS": "2024-03-06","FB_PAGE_FAN_ADDS_UNIQUE": 20}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS


Instagram Metrics

Instagram Page Actions

Description: The number of times an action was performed on your Instagram page, such as requests for directions, website clicks, and message clicks.

Report Builder Tab: Listings

Request ID: INSTAGRAM_PAGE_ACTIONS

Response ID: Instagram Page Actions

Data Type: Integer

Example Response Value: Message

Example Response: {"DAYS": "2022-10-06","INSTAGRAM_PAGE_ACTIONS": 150}

Compatible Dimensions:

  • ALL_ENTITIES
  • COUNTRY
  • ENTITY_TYPE
  • FOLDERS
  • LABELS
  • DAYS_OF_WEEK
  • DAYS
  • MONTHS
  • QUARTERS
  • WEEKS
  • ACTION
    • Driving Directions
    • Tap to Call
    • Tap to Email
    • Message
    • Profile Click
    • Website




Page Dimensions - Listings

Facebook Page Click Type

Description: Identify the actions people took on your page by type. Options include link clicks, photo view, video view, and other clicks.

Report Builder Tab: Listings

Request ID: FB_PAGE_CONSUMPTION_TYPE

Response ID: Facebook Page Click Type

Data Type: String

Example Response Value: Photo View

Example Response: {"FB_PAGE_CONSUMPTION_TYPE": "Photo View","FB_PAGE_CONSUMPTIONS_UNIQUE": 10}

Compatible Metrics:

  • FB_PAGE_CONSUMPTIONS_UNIQUE


Facebook Page Like Type

Description: The number of accounts that liked your Page for the first time, broken down based on whether the Page like was attributed to paid or organic (i.e., unpaid) content. This metric is estimated by Facebook.

Report Builder Tab: Listings

Request ID: FB_PAGE_LIKE_TYPE

Response ID: Facebook Page Click Type

Data Type: String

Example Response Value: Unpaid

Example Response: {"FB_PAGE_LIKE_TYPE": "Unpaid","FB_PAGE_FAN_ADDS_UNIQUE": 10}

Compatible Metrics:

  • FB_PAGE_FAN_ADDS_UNIQUE


Facebook Page Negative Action Type

Description: Identify the negative actions people took on your page by type. Options include hide story (i.e., hide clicks), hide all posts (i.e., hide all clicks), report spam, unlike page.

Report Builder Tab: Listings

Request ID: FB_PAGE_NEGATIVE_ACTION_TYPE

Response ID: Facebook Page Negative Action Type

Data Type: String

Example Response Value: Hide All Clicks

Example Response: {"FB_PAGE_NEGATIVE_ACTION_TYPE": "Hide All Clicks","FB_PAGE_NEGATIVE_FEEDBACK_UNIQUE": 150}

Compatible Metrics:

  • FB_PAGE_NEGATIVE_FEEDBACK_UNIQUE


Facebook Page Likes City

Description: Identify your Facebook Page Likes by the city (top 50) of the people who like your Page.

Report Builder Tab: Listings

Request ID: FB_PAGE_LIKES_CITY

Response ID: Facebook Page Likes City

Data Type: String

Example Response Value: New York

Example Response: {"Facebook Page Likes City": "New York","FB_PAGE_FANS_CITY": 10}

Compatible Metrics:

  • FB_PAGE_FANS_CITY
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