Standard Actions | Yext Hitchhikers Platform

Yext Analytics offers users a set of standard actions that can be configured and tracked out-of-the-box in the Events API.

Standard actions are all mapped to one of four mutually-exclusive types (e.g., a CLICK cannot be an IMPRESSION and vice-versa).

The available standard action types are:

  • CLICK
  • IMPRESSION
  • VIEW
  • OTHER

These action types control which aggregate metric type the data should be included in. For example, all actions with type CLICK get aggregated in click metrics, CONVERSION actions are aggregated in conversion metrics, and so on.

Below are all of the standard actions and the corresponding types they should be mapped to.

Action Type
ADD_TO_CART CLICK
APPLY CLICK
BOOK CLICK
CALL_TO_ACTION CLICK
CHAT_LINK_CLICK CLICK
DIRECTIONS CLICK
EVENT CLICK
FEATURED_MESSAGE CLICK
HEADER_LINKS CLICK
MAP_CARD CLICK
MAP_PIN CLICK
MENU CLICK
ORDER CLICK
PHONE CLICK
PRODUCT CLICK
THUMBS_DOWN CLICK
THUMBS_UP CLICK
TITLE CLICK
WEBSITE CLICK
ALL_TAB_NAVIGATION IMPRESSION
AUTO_COMPLETE_SELECTION IMPRESSION
BACKWARD_PAGINATE IMPRESSION
CASE_START IMPRESSION
CASE_SUBMITTED IMPRESSION
CHAT_IMPRESSION IMPRESSION
COLLAPSE IMPRESSION
EXPAND IMPRESSION
FILTERING_WITHIN_SECTION IMPRESSION
FORWARD_PAGINATE IMPRESSION
MESSAGE IMPRESSION
PAGINATE IMPRESSION
PRESET_PROMPT IMPRESSION
QUESTION_FOCUS IMPRESSION
QUESTION_SUBMIT IMPRESSION
REMOVED_FILTER IMPRESSION
SEARCH_BAR_IMPRESSION IMPRESSION
SEARCH_CLEAR_BUTTON IMPRESSION
VERTICAL_TAB_NAVIGATION IMPRESSION
VERTICAL_VIEW_ALL IMPRESSION
BRAND_ICON OTHER
CHAT_RESPONSE OTHER
ITEM_IN_LIST OTHER
POST OTHER
TICKET_URL OTHER
VOICE_START OTHER
VOICE_STOP OTHER
PROFILE VIEW
REVIEW VIEW
SCROLL_TO_BOTTOM_OF_PAGE VIEW
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