Standard Actions | Yext Hitchhikers Platform

Yext Analytics offers users a set of standard actions that can be configured and tracked out-of-the-box in the Events API.

Standard actions are all mapped to one of five mutually-exclusive types (e.g., a CLICK cannot be an IMPRESSION and vice-versa).

The available standard action types are:

CLICK
IMPRESSION
VIEW
CONVERSION
OTHER

These action types control which aggregate metric type the data should be included in (e.g., all actions with type CLICK get aggregated in click metrics, CONVERSION actions are aggregated in conversion metrics, and so on).

Below are all of the standard actions and the corresponding types they should be mapped to.

Action	Type
`APPLY`	`CLICK`
`CALL_TO_ACTION`	`CLICK`
`CHAT_LINK_CLICK`	`CLICK`
`DIRECTIONS`	`CLICK`
`EVENT`	`CLICK`
`FEATURED_MESSAGE`	`CLICK`
`HEADER_LINKS`	`CLICK`
`MAP_CARD`	`CLICK`
`MAP_PIN`	`CLICK`
`MENU`	`CLICK`
`PRODUCT`	`CLICK`
`THUMBS_DOWN`	`CLICK`
`THUMBS_UP`	`CLICK`
`TITLE`	`CLICK`
`ADD_TO_CART`	`CONVERSION`
`BOOK`	`CONVERSION`
`ORDER`	`CONVERSION`
`PHONE`	`CONVERSION`
`WEBSITE`	`CONVERSION`
`ALL_TAB_NAVIGATION`	`IMPRESSION`
`AUTO_COMPLETE_SELECTION`	`IMPRESSION`
`BACKWARD_PAGINATE`	`IMPRESSION`
`CASE_START`	`IMPRESSION`
`CASE_SUBMITTED`	`IMPRESSION`
`CHAT_IMPRESSION`	`IMPRESSION`
`COLLAPSE`	`IMPRESSION`
`EXPAND`	`IMPRESSION`
`FILTERING_WITHIN_SECTION`	`IMPRESSION`
`FORWARD_PAGINATE`	`IMPRESSION`
`MESSAGE`	`IMPRESSION`
`PAGINATE`	`IMPRESSION`
`PRESET_PROMPT`	`IMPRESSION`
`QUESTION_FOCUS`	`IMPRESSION`
`QUESTION_SUBMIT`	`IMPRESSION`
`REMOVED_FILTER`	`IMPRESSION`
`SEARCH_BAR_IMPRESSION`	`IMPRESSION`
`SEARCH_CLEAR_BUTTON`	`IMPRESSION`
`VERTICAL_TAB_NAVIGATION`	`IMPRESSION`
`VERTICAL_VIEW_ALL`	`IMPRESSION`
`BRAND_ICON`	`OTHER`
`CHAT_RESPONSE`	`OTHER`
`ITEM_IN_LIST`	`OTHER`
`POST`	`OTHER`
`TICKET_URL`	`OTHER`
`VOICE_START`	`OTHER`
`VOICE_STOP`	`OTHER`
`PROFILE`	`VIEW`
`REVIEW`	`VIEW`
`SCROLL_TO_BOTTOM_OF_PAGE`	`VIEW`

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