Social Metrics for Listings | Yext Hitchhikers Platform

If you use basic posting features in Listings, these are the available metrics you can review.

Facebook Page Post Impressions

Note

Facebook has deprecated this metric. You can still view historical data in Yext, but new data will not be available after March 14, 2024.

Description: The number of impressions for your Page post.

Request ID: FACEBOOK_POST_IMPRESSIONS

FB API ID: page_posts_impressions

Response ID: Facebook Post Impressions

Data Type: Integer

Example Response Value: 12

Example Response: {"Facebook Post Impressions": 12, "day": "2015-12-21"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Facebook Talking About

Note

Facebook has deprecated this metric. You can still view historical data in Yext, but new data will not be available after March 14, 2024.

Facebook CTA Clicks

Note

Facebook has deprecated this metric. You can still view historical data in Yext, but new data will not be available after March 14, 2024.

Facebook Page Total Check Ins

Note

Facebook has deprecated this metric. You can still view historical data in Yext until December 11, 2024.

Description: The total number of consumers who have checked into your business, along with the people tagged as being with them when checking in.

Request ID: fb_page_places_checkin_total_unique

FB API ID: page_places_checkin_total_unique

Response ID: Facebook Page Total Check Ins

Data Type: Integer

Example Response Value: 10

Example Response: {"Facebook Check-ins": 10, "day": "2015-12-21"}

Compatible Dimensions:

• AGE
• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Facebook Page Impressions

Note

This calculation for this metric will be updated on November 10, 2025 due to the Facebook metric deprecation.

The new calculation will display in existing reports for dates after November 5, 2025.

Description: The number of times any content from your Page or about your Page entered a person’s screen. This includes posts, stories, ads, as well other content or information on your Page.

Request ID: FACEBOOK_IMPRESSIONS

FB API ID: page_impressions

Response ID: Facebook Page Impressions

Data Type: Integer

Example Response Value: 35

Example Response: {"Facebook Page Impressions": 35, "day": "2015-12-21"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• FACEBOOK_IMPRESSION_TYPE

Facebook Page Likes

Note

This metric will be deprecated due to the Facebook metric deprecation.

Historical data will be available through November 5th.

Description: The total number of people who have liked your Page.

Request ID: FACEBOOK_LIKES

FB API ID: page_fans

Response ID: Facebook Likes

Data Type: Integer

Example Response Value: 2

Example Response: {"Facebook Total Likes": 2, "day": "2015-12-21"}

Compatible Dimensions:

• AGE
• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Facebook Page Views

Description: The number of times your Page’s profile has been viewed by logged-in and logged-out users.

Request ID: FACEBOOK_PAGE_VIEWS

FB API ID: page_views_total

Response ID: Facebook Page Views

Data Type: Integer

Example Response Value: 30

Example Response: {"Facebook Page Views": 30, "day": "2015-12-21"}

Compatible Dimensions:

• AGE
• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Google User Photos

Description: The number of photos uploaded by Google users (consumers) to your Google listing.

Request ID: GOOGLE_USER_PHOTOS

Response ID: Google User Photos

Data Type: Integer

Example Response Value: 9

Example Response: {"Google User Photos": 9, "day": "2018-09-07"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Post Count (Social Posts) | (previously named “Social Posts”)

Note

This metric was deprecated on April 2, 2025. You will instead be able to use the Post Count (Social Entity Posts) metric in reporting.

Description: The number of social posts and other social events. A social post is defined as one post shared to one or more pages on a single publisher.

Request ID: SOCIAL_ACTIVITIES

Response ID: Post Count (Social Posts)

Data Type: Integer

Example Response Value: 8

Example Response: { "Post Count (Social Posts)": 8, "day": "2010-07-17"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Post Count (Social Entity Posts)

Description: Count of individual social posts on your business’s location pages. A social entity post is defined as one post shared to one page on one publisher.

Report Builder Tab: Social

Request ID: SOCIAL_POST_LOCATION_COUNT

Response ID: Post Count (Social Entity Posts)

Data Type: Integer

Example Response Value: 100

Example Response: {"DAYS": "2024-03-06","SOCIAL_POST_LOCATION_COUNT": 15}

Compatible Dimensions:

• ALL_ENTITIES
• COUNTRY
• ENTITY_TYPE
• FOLDERS
• LABELS
• DAYS_OF_WEEK
• DAYS
• MONTHS
• QUARTERS
• WEEKS
• POST_COUNT
• POST_TITLE
• SOCIAL_POST_AUTHOR_EMAIL
• SOCIAL_POST_LOCATION_URL
• SITES