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Module Assessment| Hitchhikers Platform

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Background

Turtlehead Tacos is trying to track phone calls as a way to understand the value of orders placed over the phone. To start, they want to monitor the value driven by the Mobile Click to Call clicks.

Your Challenge

  1. Navigate to Analytics > Conversion Tracking and click the button to “Manage Conversion Tracking”.

  2. Click “+ Add Conversion Action”. Create a Click-Based Conversion action titled Mobile - Click to Call Phone.

    • Conversion Type: Select “Purchase”
    • Conversion Trigger: Select “Clicks”
    • Conversion Clicks: Select a Mobile Click-to-call click type on All Media for all Restaurant entities.
    • Conversion Value: Use the same value for all clicks. The average order size at Turtlehead Tacos is $27, so they are going to round down, so enter $25 as the Conversion Value.
    • Conversion Term: Keep this as “Is on or after” today’s date.
    • Count: Select “Every”
    • Completion Rate: About 75% of their phone calls become orders, so they want to set the completion rate to 75%
  3. Click Save

Module Assessment
+<% util.points %> points
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Weekly Challenge Streak Weekly Challenge Streak: <% util.streakWeekly %>
You must include a first name and last name in your profile to create challenge environments.
Challenge account expires in <% util.expirationHours > 24 ? Math.round((util.expirationHours * 1.0) / 24) : util.expirationHours %> <% util.expirationHours > 24 ? (Math.round((util.expirationHours * 1.0) / 24) == 1 ? 'day' : 'days') : (util.expirationHours == 1 ? 'hour' : 'hours') %>.
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Report Card
Add the click-based conversion action called Mobile - Click to Call Phone
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