Location Listings Metrics | Yext Hitchhikers Platform

Active Listings Live

Description: The total number of your listings that were live.

Request ID: POWERLISTINGS_LIVE

Response ID: Active Listings Live

Data Type: Integer

Example Response Value: 332

Example Response: {"Active Listings Live": 332, "day": "2017-07-01"}

Compatible Dimensions

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Answered Calls

Description: The number of calls to your business that were answered by the business. Does not support day of week and hour of day breakdowns.

Apple Listings Actions

Description: The number of times an action was performed on your Apple Listings such as requests for directions, website clicks, and calls.

Request ID: APPLE_LISTINGS_ACTIONS

Response ID: Apple Listings Actions

Data Type: Integer

Example Response Value: 15

Example Response: {"DAYS": "2022-10-06","APPLE_LISTINGS_ACTIONS": 15}

Compatible Dimensions

• BUSINESS
• PARENT_ACCOUNT
• DAYS
• WEEKS (Dimension only; not filterable)
• MONTHS (Dimension only; not filterable)
• QUARTERS (Dimension only; not filterable)
• DAY_OF_WEEK (Dimension only; not filterable)
• WEEK_NUMBER (Week of year) (Dimension only; not filterable)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• COUNTRY
• ACTION (Updated)

Apple Search Taps

Description: The number of visits to an Apple listing from search results. Can be dimensioned by a type of search such as name or category-based search.

Request ID: APPLE_SEARCH_TAPS

Response ID: Apple Search Taps

Data Type: Integer

Example Response Value: 112

Example Response: {"DAYS": "2022-10-06","APPLE_SEARCH_TAPS": 112}

Compatible Dimensions

• BUSINESS
• PARENT_ACCOUNT
• DAYS
• WEEKS (Dimension only; not filterable)
• MONTHS (Dimension only; not filterable)
• QUARTERS (Dimension only; not filterable)
• DAY_OF_WEEK (Dimension only; not filterable)
• WEEK_NUMBER (Week of year) (Dimension only; not filterable)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• COUNTRY
• APPLE_SEARCH_TAP_TYPE (New)

Apple Place Card Views

Description: The total number of views on an Apple listing (place card). Place card views are inclusive of Search Taps but also track the number of views a Listing receives from users who don’t find it through search.

Request ID: APPLE_PLACE_CARD_VIEWS

Response ID: Apple Place Card Views

Data Type: Integer

Example Response Value: 64

Example Response: {"DAYS": "2022-10-06","APPLE_PLACE_CARD_VIEWS": 64}

Compatible Dimensions

• BUSINESS
• PARENT_ACCOUNT
• DAYS
• WEEKS (Dimension only; not filterable)
• MONTHS (Dimension only; not filterable)
• QUARTERS (Dimension only; not filterable)
• DAY_OF_WEEK (Dimension only; not filterable)
• WEEK_NUMBER (Week of year) (Dimension only; not filterable)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• COUNTRY

Bing Searches

Description: The number of times your listings were included in Bing search results. Because Bing sends data for full weeks rather than individual days, dimensions cannot contain DAYS, MONTHS, or MONTHS_RETAIL if BING_SEARCHES is in metrics. Also, reports with BING_SEARCHES have different reporting maximum dates than reports with other metrics.

Request ID: BING_SEARCHES

Response ID: Bing Searches

Data Type: Integer

Example Response Value: 12

Example Response: {"week": "2015-04-20", "Bing Searches": 12}

Compatible Dimensions:

• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Duplicates Detected

Description: Count of all duplicates detected.

Request ID: DUPLICATES_DETECTED

Response ID: Duplicates Detected

Data Type: Integer

Example Response Value: 0

Example Response: {"Duplicates Detected": 0, "day": "2010-07-17"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Duplicates Suppressed

Description: Count of all duplicates suppressed.

Request ID: DUPLICATES_SUPPRESSED

Response ID: Duplicates Suppressed

Data Type: Integer

Example Response Value: 0

Example Response: {"Duplicates Suppressed": 0, "day": "2010-07-17"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Google Customer Actions (Legacy)

Warning

Google is planning to deprecate this metric on February 20th, 2023. No new data will populate after this date. For more information visit the Google Metric Updates reference documentation.

Description: The number of times consumers called your business, got driving directions to your business, or visited your website via the links in your Google listings.

Request ID: GOOGLE_CUSTOMER_ACTIONS

Response ID: Google Customer Actions

Data Type: Integer

Example Response Value: 0

Example Response: {"Google Customer Actions": 0, "day": "2016-01-01"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Google Map Views (Legacy)

Warning

Google is planning to deprecate this metric on February 20th, 2023. No new data will populate after this date. For more information visit the Google Metric Updates reference documentation.

Description: The number of times your listings were viewed on Google Maps.

Request ID: GOOGLE_MAP_VIEWS

Response ID: Google Map Views

Data Type: Integer

Example Response Value: 0

Example Response: {"Google Maps Views": 0, "day": "2016-01-01"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Google Phone Calls (Legacy)

Note

Google plans to limit support for this metric. To view this data, we recommend using the Listings Actions metric, and dimensioning it by ACTIONS.

Description: The number of times consumers called your business by clicking your phone number in your Google listings during the past 90 days. You must use the GOOGLE_PHONE_CALL_HOURS dimension with this metric.

Request ID: GOOGLE_PHONE_CALS

Response ID: Google Phone Calls

Data Type: Integer

Example Response Value: 1

Example Response: {"hour": "00:00", "Google Phone Calls": 1}

Compatible Dimensions:

• GOOGLE_PHONE_CALL_HOURS

Google Search Term Impressions

Description: The number of times search keywords were used to find your business in Google search or maps.

Request ID: LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS

Response ID: LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS

Data Type: Integer

Example Response Value: 654

Example Response: {"LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS": 654, "month": "2022-01-01"}

Compatible Dimensions:

• RAW_SEARCH_TERM
• MONTHS
• ENTITY_IDS
• ENTITY_TYPES
• ENTITY_LABELS
• FOLDER_NAMES

Google Search Queries (Legacy)

Warning

Google is planning to deprecate this metric on February 20th, 2023. No new data will populate after this date. For more information visit the Google Metric Updates reference documentation.

Description: The number of times your listings appeared in search results on either Google Search or Google Maps.

Request ID: GOOGLE_SEARCH_QUERIES

Response ID: Google Search Queries

Data Type: Integer

Example Response Value: 0

Example Response: {"Google Search Queries": 0, "day": "2016-01-01"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Google Search Views (Legacy)

Warning

Google is planning to deprecate this metric on February 20th, 2023. No new data will populate after this date. For more information visit the Google Metric Updates reference documentation.

Description: The number of times your listings were viewed on Google Search.

Request ID: GOOGLE_SEARCH_VIEWS

Response ID: Google Search Views

Data Type: Integer

Example Response Value: 0

Example Response: {"day": "2016-01-01", "Google Search Views": 0}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Listings Accuracy

Description: The percent of fields with accurate data on Listings.

Google Listings Actions

Description: The number of times your Google listing was interacted with.

Request ID: LISTINGS_ACTIONS

Response ID: LISTINGS_ACTIONS

Data Type: Integer

Example Response Value: 55

Example Response: {"LISTINGS_ACTIONS": 55, "day": "2022-01-01"}

Compatible Dimensions:

• ACTION
• IS_CLICK
• DAYS
• WEEKS
• MONTHS
• QUARTERS
• ENTITY_IDS
• ENTITY_TYPES
• ENTITY_LABELS
• FOLDER_NAMES

Google Listings Impressions

Description: The number of times your listing appeared in Google search.

Request ID: LISTINGS_IMPRESSIONS

Response ID: LISTINGS_IMPRESSIONS

Data Type: Integer

Example Response Value: 123

Example Response: {"LISTINGS_IMPRESSIONS"": 123, "day": "2022-01-01"}

Compatible Dimensions:

• APP
• DEVICE
• DAYS
• WEEKS
• MONTHS
• QUARTERS
• ENTITY_IDS
• ENTITY_TYPES
• ENTITY_LABELS
• FOLDER_NAMES

Missed Calls

Description: The number of calls to your business that were missed by the business.

New Listings Live

Description: Count of new listings live.

Request ID: LISTINGS_LIVE

Response ID: New Listings Live

Data Type: Integer

Example Response Value: 0

Example Response: {"New Listings Live": 0, "day": "2010-07-17"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Profile Views

Description: The number of times your listings were viewed. Does not include listings on Yelp, Bing, or Google.

Request ID: PROFILE_VIEWS

Response ID: Profile Views

Data Type: Integer

Example Response Value: 0

Example Response: {"day": "2013-01-01", "Profile Views": 0}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Searches

Description: The number of times your listings were included in search results. Does not include search results on Yelp, Facebook, Bing, or Google.

Request ID: SEARCHES

Response ID: Searches

Data Type: Integer

Example Response Value: 0

Example Response: {"Searches": 0, "day": "2013-01-01"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL
• SEARCH_QUERY

Total Listings Impressions

Description: The number of times your listing appeared in search results across Google Maps, Google Search, Bing, Facebook, and the broader network.

Request ID: TOTAL_LISTINGS_IMPRESSIONS

Response ID: Total Listings Impressions

Data Type: Integer

Example Response Value: 0

Example Response: {"week": "2012-12-31", "Total Listings Impressions": 0}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Yelp Page Views

Description: The number of times your listings on Yelp (“pages”) were viewed.

Request ID: YELP_PAGE_VIEWS

Response ID: Yelp Page Views

Data Type: Integer

Example Response Value: 0

Example Response: {"Yelp Page Views": 0, "day": "2013-01-01"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Featured Message Clicks

Note

This metric will be deprecated on December 13, 2023. On this date, the metric will no longer receive any new data. Historical data can still be queried. The metric will be removed from the platform and the Reports API in the first half of 2024. For more information see the October ‘23 Monthly Release Notes .

Description: The number of times consumers clicked on your Featured Messsage. Does not include Featured Messages on Yelp, Facebook, Bing, or Google.

Request ID: FEATURED_MESSAGE_CLICKS

Response ID: Featured Message Clicks

Data Type: Integer

Example Response Value: 0

Example Response: {"Featured Message Clicks": 0, "day": "2013-01-01"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL