Location Listings Metrics | Yext Hitchhikers Platform

Warning

The following metrics will be decommissioned in Yext beginning September 18, 2024:

• Google Customer Actions
• Google Map Views
• Google Phone Calls
• Google Search Queries
• Google Search Views

For more information, visit the Google Metric Updates reference documentation.

Active Listings Live

Description: The total number of your listings that were live.

Request ID: POWERLISTINGS_LIVE

Response ID: Active Listings Live

Data Type: Integer

Example Response Value: 332

Example Response: {"Active Listings Live": 332, "day": "2017-07-01"}

Compatible Dimensions

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Not Synced Reason Count

Description: Count of listings that have an active Unavailable Reason.

Request ID: UNAVAILABLE_REASON_COUNT

Response ID: Not Synced Reason Count

Data Type: Integer

Example Response Value: 0

Example Response: {"Not Synced Reason Count": 0, "day": "2023-07-17"}

Compatible Dimensions:

• SITES
• CLIENT_ACTIONABLE
• UNAVAILABLE_REASON_STATUS_DETAIL
• ENTITY_TYPES
• DAYS
• WEEKS
• MONTHS
• QUARTERS
• DAY_OF_WEEK

Apple Listings Actions

Description: The number of times an action was performed on your Apple Listings such as requests for directions, website clicks, and calls.

Request ID: APPLE_LISTINGS_ACTIONS

Response ID: Apple Listings Actions

Data Type: Integer

Example Response Value: 15

Example Response: {"DAYS": "2022-10-06","APPLE_LISTINGS_ACTIONS": 15}

Compatible Dimensions

• DAYS
• WEEKS (Dimension only; not filterable)
• MONTHS (Dimension only; not filterable)
• QUARTERS (Dimension only; not filterable)
• DAY_OF_WEEK (Dimension only; not filterable)
• WEEK_NUMBER (Week of year) (Dimension only; not filterable)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• COUNTRY
• ACTION (Updated)

Apple Search Taps

Description: The number of visits to an Apple listing from search results. Can be dimensioned by a type of search such as name or category-based search.

Request ID: APPLE_SEARCH_TAPS

Response ID: Apple Search Taps

Data Type: Integer

Example Response Value: 112

Example Response: {"DAYS": "2022-10-06","APPLE_SEARCH_TAPS": 112}

Compatible Dimensions

• DAYS
• WEEKS (Dimension only; not filterable)
• MONTHS (Dimension only; not filterable)
• QUARTERS (Dimension only; not filterable)
• DAY_OF_WEEK (Dimension only; not filterable)
• WEEK_NUMBER (Week of year) (Dimension only; not filterable)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• COUNTRY
• APPLE_SEARCH_TAP_TYPE (New)

Apple Place Card Views

Description: The total number of views on an Apple listing (place card). Place card views are inclusive of Search Taps but also track the number of views a Listing receives from users who don’t find it through search.

Request ID: APPLE_PLACE_CARD_VIEWS

Response ID: Apple Place Card Views

Data Type: Integer

Example Response Value: 64

Example Response: {"DAYS": "2022-10-06","APPLE_PLACE_CARD_VIEWS": 64}

Compatible Dimensions

• DAYS
• WEEKS (Dimension only; not filterable)
• MONTHS (Dimension only; not filterable)
• QUARTERS (Dimension only; not filterable)
• DAY_OF_WEEK (Dimension only; not filterable)
• WEEK_NUMBER (Week of year) (Dimension only; not filterable)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• COUNTRY

Bing Searches

Description: The number of times your listings were included in Bing search results. Because Bing sends data for full weeks rather than individual days, dimensions cannot contain DAYS, MONTHS, or MONTHS_RETAIL if BING_SEARCHES is in metrics. Also, reports with BING_SEARCHES have different reporting maximum dates than reports with other metrics.

Request ID: BING_SEARCHES

Response ID: Bing Searches

Data Type: Integer

Example Response Value: 12

Example Response: {"week": "2015-04-20", "Bing Searches": 12}

Compatible Dimensions:

• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Duplicates Detected

Description: Count of all duplicates detected.

Request ID: DUPLICATES_DETECTED

Response ID: Duplicates Detected

Data Type: Integer

Example Response Value: 0

Example Response: {"Duplicates Detected": 0, "day": "2010-07-17"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Duplicates Suppressed

Description: Count of all duplicates suppressed.

Request ID: DUPLICATES_SUPPRESSED

Response ID: Duplicates Suppressed

Data Type: Integer

Example Response Value: 0

Example Response: {"Duplicates Suppressed": 0, "day": "2010-07-17"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Google Search Term Impressions

Note

Google has a threshold for search term impressions. If the number of searches is below the threshold, impression metrics will not be shown. Typically the threshold is 15, but this number is not explicitly found in Google’s documentation.

Unrelated Search Term Impressions: Some listings may see search terms that appear to be unrelated to that particular listing. These search terms may be different brands, categories, keywords, etc. This behavior is expected on Google’s end. The reason for this is that when searching, users may see other listings nearby and interact with them. When listings get more interactions, Google gives them higher priority which leads to more interaction.

Description: The number of times search keywords were used to find your business in Google search or maps.

Request ID: LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS

Response ID: LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS

Data Type: Integer

Example Response Value: 654

Example Response: {"LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS": 654, "month": "2022-01-01"}

Compatible Dimensions:

• RAW_SEARCH_TERM
• MONTHS
• ENTITY_IDS
• ENTITY_TYPES
• ENTITY_LABELS
• FOLDER_NAMES

Listings Accuracy

Description: The percent of fields with accurate data on Listings.

Request ID: LISTINGS_ACCURACY

Response ID: LISTINGS_ACCURACY

Data Type: Number

Example Response Value: 0.88

Example Response: {"LISTINGS_ACCURACY"": 0.88, "day": "2023-01-01"}

Compatible Dimensions:

• DAYS
• DAY_OF_WEEK
• MONTHS
• WEEKS
• QUARTERS
• ENTITIES
• FOLDERS
• LOCATION_LABELS
• ENTITY_TYPES
• COUNTRY
• LISTING_FIELD
• SITES

Google Listings Actions

Description: The number of times your Google listing was interacted with.

Request ID: LISTINGS_ACTIONS

Response ID: LISTINGS_ACTIONS

Data Type: Integer

Example Response Value: 55

Example Response: {"LISTINGS_ACTIONS": 55, "day": "2022-01-01"}

Compatible Dimensions:

• ACTION
• IS_CLICK
• DAYS
• WEEKS
• MONTHS
• QUARTERS
• ENTITY_IDS
• ENTITY_TYPES
• ENTITY_LABELS
• FOLDER_NAMES

Google Listings Impressions

Description: The number of times your listing appeared in Google search.

Request ID: LISTINGS_IMPRESSIONS

Response ID: LISTINGS_IMPRESSIONS

Data Type: Integer

Example Response Value: 123

Example Response: {"LISTINGS_IMPRESSIONS"": 123, "day": "2022-01-01"}

Compatible Dimensions:

• APP
• DEVICE
• DAYS
• WEEKS
• MONTHS
• QUARTERS
• ENTITY_IDS
• ENTITY_TYPES
• ENTITY_LABELS
• FOLDER_NAMES

New Listings Live

Description: Count of new listings live.

Request ID: LISTINGS_LIVE

Response ID: New Listings Live

Data Type: Integer

Example Response Value: 0

Example Response: {"New Listings Live": 0, "day": "2023-07-17"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Profile Views

Description: The number of times your listings were viewed. Does not include listings on Yelp, Bing, or Google.

Request ID: PROFILE_VIEWS

Response ID: Profile Views

Data Type: Integer

Example Response Value: 0

Example Response: {"day": "2023-01-01", "Profile Views": 0}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Searches

Description: The number of times your listings were included in search results. Does not include search results on Yelp, Facebook, Bing, or Google.

Request ID: SEARCHES

Response ID: Searches

Data Type: Integer

Example Response Value: 0

Example Response: {"Searches": 0, "day": "2023-01-01"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL
• SEARCH_QUERY

Total Listings Actions

Description: The number of times an action was performed on your Listings across publishers, encompassing all clicks and taps such as requests for directions, website clicks, and calls.

Request ID: TOTAL_LISTINGS_ACTIONS

Response ID: Total Listings Actions

Data Type: Number

Example Response Value: 10

Example Response: {"TOTAL_LISTINGS_ACTIONS": 10, "day": "2024-01-01"}

Compatible Dimensions:

• ACTION
• BUSINESS
• COUNTRY
• DAYS
• ENTITIES
• ENTITY_IDS
• ENTITY_TYPES
• FOLDERS
• LOCATION_LABELS
• MONTHS
• QUARTERS
• SITES
• WEEKS
• FOLDER_PATH

Total Listings Impressions

Description: The number of times your listing appeared in search results across Google Maps, Google Search, Bing, Facebook, and the broader network.

Request ID: TOTAL_LISTINGS_IMPRESSIONS

Response ID: Total Listings Impressions

Data Type: Integer

Example Response Value: 0

Example Response: {"week": "2022-12-31", "Total Listings Impressions": 0}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL

Yelp Page Views

Description: The number of times your listings on Yelp (“pages”) were viewed.

Request ID: YELP_PAGE_VIEWS

Response ID: Yelp Page Views

Data Type: Integer

Example Response Value: 0

Example Response: {"Yelp Page Views": 0, "day": "2023-01-01"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• MONTHS_RETAIL